Account Manager

Job Title:Account Manager Job Description: This role will function across two account groups; Santander & Co-op, with a 70/30 split between the two Santander Since the brand was launched in the UK in 2010, Santander have become the fifth biggest UK retail bank and the largest challenger to the established 'big 4' UK banks. Having built a proposition around innovative, market-leading products such as the 123 Current Account, Santander have quickly established themselves as a genuine alternative in the mature and heavily regulated UK financial landscape. Stretching back over 144 years, Santander are one of Carat's longest standing and most deeply integrated relationships, with DANdentsu covering almost all paid and owned media channels as well as a number of additional services that extend beyond traditional media planning and buying. The purpose of the Digital Account Manager role is to: Support the Associate Client Director and Digital Director Client Directors in all aspects of media planning and account handling with a focus on digitalfor their central and/or local clients Work collaboratively with colleagues across local markets and DANdentsu to service client needs Manage junior members of team, managing their workloads and supporting their development The We are looking for an ambitious, high energy Account Manager to join us for this UK role. The successful candidate will manage integrated planning, reporting and evaluation across all main paid, owned and earned digital led channels, and will be expected to be ideally will be equally comfortable and have an interest in growing their and confident with both on and ooffline media knowledge. . The role involves a high level of direct client exposure across multiple teams and at varying levels of seniority, up to and including the CMO. Our key client contacts are highly digital- focussed and literate, and the Carat team works in an integrated way across all channels. With our scope and current projects including SEO, attribution and extending into insight and evaluation and technical consultancy, the candidate must have a keen understanding of interest in digital media and ideally have experience working with specialist digital teams and digital reporting data in previous roles.will be expected to be fluent with all digital media channels. You will be expected to manage the delivery of reporting, interpret this data and implement learnings to drive optimisation and incremental improvements in the planning and deployment of activity. You'll also work closely with the wider Carat and DANdentsu teams that provide these specialist services, providing oversight and quality control and ensuring that we continue to seamlessly deliver media plans and client servicing, help to spot new opportunities to drive growth and help anticipate and resolve any issues that may arise. The Account Manager will get the opportunity to 'own' key briefs and projects, and be expected to work with the clients and Santander's other agencies to lead the delivery of responses to the senior client team. You will help organise and lead meetings at Carat, Santander's London HQ in Triton Square, their offices in Milton Keynes and at their creative agencies. Co-op Co-op is one of our flagship clients here at dentsu and over the past 5 years we have built and fostered a very close relationship with them. Co-op is the UKs fifth biggest food retailer in the UK, but they are a retailer with a difference. It is owned by its members, not its shareholders, making it the world's biggest co-operative. Portions of sales from every Co-op branded product purchased goes back into the community and members have the chance to choose which community they want to benefit from this investment. Every year, the Co-op pays out this money to all causes with thousands of local community causes benefiting. The Co-op is a recognised leader for their community-led projects and this along with market leading sustainability commitments is a huge focus for the business. They are also looking to rapidly grow their membership base in order to grow lifetime value of their customers, drive cross-sell into their Life Services businesses (Insurance, Funeralcare, Legal Services) and to increase value back to local communities. The client is looking for brilliant collaborators and for us to be the drivers in landing these messages with the UK population. You'll work closely with various agencies to deliver strategic communications planning and this is a great opportunity to work on a client that not only has a healthy budget but does good in local communities too. On the Co-op account, the Digital Account Manager will be part of the extended comms planning team working across Food brand, One Co-op and HealthMembership and Performance. Reporting into the Digital Account Director, you will be working collaboratively with the rest of the Comms team to provide strategic digital guidance on brief response and post- campaign analysis, ensuring all digital work is in line with the strategic direction of each of the client's business units. You'll foster strong working relationships with media owners, chair weekly digital reporting calls and own communication with the digital clients, providing insights and uncovering opportunities for further campaign development. The Digital Account Manager will be key to informing the wider Comms team of digital trends and developments and ensuring these are fed into our strategic client work. You will be responsible for keeping the strength of the relationship with our channel teams, especially on the development and implementation of tests within our Test & Learn agenda, and communication of their outcomes, whilst also being a support on the development and ongoing utilisation of the Co-op's reporting dashboard. KEY ACCOUNTABILITIES & RESPONSIBILITIES Managing the Business: Support the delivery of multiple workstreams in order to meet client expectations through effective mobilisation of the DAN resources and people at all times. Support the delivery of new ways of working within the teams, ensuring that process is being adhered to (huddles, information centres, standard and operating procedures etc.) Relationship Management: Supporting the delivery of outstanding client service for your central and/or local clients and working with the Client Partner, Client Director and Digital Director to deliver according to appropriate contact strategy and client service plan. Demonstrate a good understanding of the client's products and services Proactive Client Development: Support the CD/DD/ACD in identifying opportunities for cross-sell and up-sell Managing Client requirements across the network: Responding in a timely and accurate manner to client requests for information, working seamlessly with internal stakeholders and colleagues across the network in order to deal with their requests. Network Client team management: Appropriate management and mobilisation of Carat network / OpCos around client, responsible for ensuring delivery in a timely accurate fashion Delivering and sharing best practice as appropriate. Demonstrate the ability to cultivate strong relationships across local markets/OpCos to ensure that work is delivered on time and to high quality Finance: Work with the Operations Director to ensure the finance process is smooth and error-free, obtain POs in an accurate and timely manner, ensuring the PO tracker is kept up to date and that all spend commitments are adhered to by the media teams. Ensure that total invoice amounts are checked within budget at month end. New Business: Active engagement in new business opportunities as appropriate Managing People: Responsible for actively developing direct reports. Must ensure they are motivated, have a clear and regularly reviewed development plan. Must positively demonstrate DANdentsu values at all times. Responsible for ensuring the DANdentsu Personal Best process is used to set stretching, but achievable, personal objectives for their direct reports, which contribute to Carat delivering its business plan. Planning responsibilities: Work with the strategist, senior planners, and DANdentsu data sources to create robust consumer journeys to help inform strategic development Full knowledge of DANdentsu planning tools and processes (M1, M1 Panel, M1 Planner, CEM ModelThe Path etc) and understand when these should be implemented in the planning process Support planners in creating ideation sessions with relevant DANdentsu stakeholders to develop ecosystem based on developed and agreed strategy Work with, and brief, DANdentsu stakeholders across relevant brands/OPCO's to develop activation plans from the agreed ecosystem. Ensure the stakeholders deliver work to brief and on time. Work with activation teams and clients to ensure any learnings from campaign optimisation are actively applied to the campaign PERSON SPECIFICATION Project management skills: draws up plan for delivery of work to deadlines and with all milestones plotted; follows up key deliverables to ensure timely delivery and heads off any risk to this with proactive checking in People management: sense of ownership in carrying out direct reports' reviews and giving feedback Relationship-builder: thinks and acts proactively to create regular contact opportunities; shares information, experience and insight with client to build trust and mutual respect; aims to attain position of Trusted Advisor to client Negotiation skills: ability to contribute to negotiation strategic and if involved can demonstrate flex in style depending on situation and stage of negotiation Strategic thinking: thinks out of the box in reference to presenting innovative solutions to client challenges General understanding of business models and trends, particularly within the client sector; External market awareness: both in the media industry and client-specific challenges. Strong marketing, media and communications concepts, models, skills, practices, tools, frameworks, etc. Holistic view of Bought, Owned and Earned (BOE) media Good understanding of holistic digital media concepts, propositions, Dentsu Aegis Media digital services Ability to analyse numerical data and pull out reasonable and rational conclusions to underpin innovative strategic plan Excellent communicator: verbal, written, presentation, listening skills with internal and external stakeholders both senior and junior High level of attention to detail with all outputs Energised, enthusiastic and ambitious! What else do you need to know This is a permanent role. The team is based in our London office but operates under flexible working arrangements. Currently, the team is in the office 2-3 days a week. About dentsu international Part of Dentsu Group, Dentsu International is a network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in a sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect, and Merkle, each with deep specialisms. Dentsu International's radically collaborative team of diverse creators unifies people, clients, and capabilities through horizontal creativity to help clients create culture, change society, and invent the future. Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists and partners with 95 of the top 100 global advertisers. www.dentsu.com About Dentsu Group (dentsu) Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu Japan network, which oversees Dentsu's agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu's agency operations outside of Japan. With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media, and digital services through its five leadership brands-Carat, dentsu X, iProspect, Dentsu Creative, and Merkle-as well as through Dentsu Japan Network companies, including Dentsu Inc., the world's largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale. How we'll reward you As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs. Inclusion and Diversity We're proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won't define people by their race, gender, sexual orientation, age, or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That's what we care about. So, whether you're joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone. We are happy to discuss flexible and agile approaches to working for all our roles - we can't promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams. Location:London Brand:Carat Time Type:Full time Contract Type:Permanent #J-18808-Ljbffr