Aliexpress Category Manager (Home, Furniture)) Madrid

Aliexpress Category Manager (Home, Furniture)) Madrid
Empresa:

Alibaba.Com


Aliexpress Category Manager (Home, Furniture)) Madrid

Detalles de la oferta

Job Description
1. Business planning: create category development and operation annual plan, that built according to the characteristics of the local market, promote the implementation of various planning tasks, and ensure that the business goals are achieved. Prioritize category growth based on development level, market opportunity and product mix. Understand Home categories performance and key insights of market demand to drive sales in each sub-category.
2. Identify local and multinational brands with relevant presence in the category. Stablish onboarding plan for different players in the market (manufacturers, brand distributors, wholesalers and resellers). Tier brand and selection priorities according to market evolution and customer needs. Bridge long-tail brand gap in cooperation with Expansion team.
3. Merchant operation: classify and analyze merchant data, formulate different operation strategies and plans according to different tier / layer of merchants, and build up the growth of different merchants. Single store operation overview, timely discovering and solving problems.
4. Promotion and sales: collaboration with internal/external team, driving sales of managed category. Secure placements during promotional activities and empower visibility of local products versus overall marketplace selection. Manage product mix and local plus overseas selection sales blend. Ensure global teams understand Spanish market peculiarities and customer demands.
5. Commodity operation: analyze the user's demand for commodities, enrich the market supply, and formulate the annual product promotion rhythm according to the season and life cycle of commodities. Exploit the seasonality of certain categories.
6. Marketing activities: formulation and implementation of the industry's annual marketing plan, including category, single brand, and single product marketing, through the integration of market resources, explore innovative marketing models based on the industry's mind, and promoting non-standard industries through marketing merchant merchandise shipping efficiency. Negotiate co-marketing activities with stakeholders.
7. Project management: can quickly carry out business innovation integrated projects according to the actual situation of the local business circle in Spain and consumer needs. Multiple projects are managed in parallel, building clear business structure, ensure internal and external partners successful collaboration and resources, ensure results are obtained according to time.
This position is responsible for the overall research and analysis of the platform and industry, including the situation of industry users, merchants, shops, commodities, competitors, etc., and well-timed adjustment of operating strategies according to market and industry conditions.

Job Requirements
1. Full-time undergraduate degree or above, more than 5 years of relevant industry operation experience and platform operation experience, familiar with brand online and offline channels and operation business model, familiar with e-commerce platform operation, overseas background, cross-border business operation experience is preferred;
2. Familiar with the industry market, have a deep understanding of brand operation, and have a keen insight and analysis of online and offline market conditions and consumers;
3. Capable of marketing planning, organization coordination and resource integration, good communication skills and teamwork spirit;
4. Strong ability in data processing and analysis, Excel proficiency;
5. Rich experience in business cooperation and negotiation, rich experience in purchasing, selling and storing commodities and supply chain management; excellent experience in innovative project management and marketing are preferred;
6. Ability to communicate in fluent business English.

Requisitos


Conocimientos:

  • e-Commerce

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