Belsazar Commercial Brand Ambassador - MadridPortugal, Spain External Job Description
Diageo is the world's leading premium drinks company with an outstanding collection of brands across spirits, beer and wine. Our spirit brand portfolio includes brands like Tanqueray and Gordon’s gin, J&B, Cardhu and Johnnie Walker whiskey, Don Julio tequila, Smirnoff, Cîroc and Ketel One vodka, Bulleit bourbon, and Captain Morgan, Cacique and Zacapa rum.
Since March 2018 we have a new jewel in our Reserve portfolio: Belsazar. This amazing product is made from selected grapes including Pinot Noir among others from South Baden right at the edge of the Black Forest, infused with herbs to give it a unique natural character, and finished with a dash of fruit brandy. The liquid is then aged for up to three months, allowing it to develop its range of complex aromas. There are four Belsazar varieties: white, red, dry and its signature rosé. Belsazar was created to be enjoyed as an aperitif served with tonic and as part of classic and modern cocktails. It was named one of IWSR’s Top Ten brands to watch in the Radius 2018 report.
To represent our new release, we’re seeking for a Belsazar Commercial Brand Ambassador (BA) who will focus on our top selling customers in Spain, especially taking advantage of the aperitivo occasions, where we build our brands through cocktail creation, bar staff training, food pairing, ritual serves, etc. Does this sound compelling to you?
You will be responsible for customers and consumers falling in love with the brand through fantastic stories, brand mixes and events. As part of the role, you will also implement visibility in top bars, pubs, restaurants & hotels to increase brand awareness developing menus with the outlets, place glorifiers and others.
You have your finger on the Spanish market’s pulse through brilliant relationships with key influencers in the beverage and hospitality industries.
You have incredible passion for super premium spirit brands which shine through your curiosity of where they come from, how they’re distilled, what makes them special, how to make fantastic cocktails with them and what are the market trends.
Bartending or bar management experience would be a plus, but the ability to inspire customers and consumers through Belsazar by showcasing brilliant cocktail menus, engaging consumers in tasting sessions, and creating win-win propositions for our top premium customers.
What are we looking for in our Belsazar Commercial Brand Ambassador?
Strong relationship building and engagement skills to inspire our teams, customers and consumers
Background in bartending or bar management would be a plus
In-depth knowledge of the spirits industry, competitors and trends
You’re passionate about this role, and have the charisma and public-speaking abilities to show it to the world
Advanced negotiation skills, resolving conflict and collaborative mindset
Native Spanish and business English fluency
Availability to travel frequently across Spain to spread the love for Belsazar
Type of JobEmployeeReporting Location
Town/CityMadrid, Barcelona, Lisbon