About the Opportunity
An interesting role has become vacant at Sanofi for a CHC Spain Brand Manager C&C. The role of the Brand Manager C&C is suited to consumer-oriented, performance driven candidates who are passionate about consumer healthcare and want to be key contributors to the long-term strategic direction and drive short and mid-term executional excellence to make Sanofi a leading global player in CHC.
Based on best-in-class consumer insights, this position will develop and lead successful implementation of brand strategies and lifecycle projects in key global markets and contribute to the delivery of the strategic objectives for the category.
This position will contribute to development and implement of C&C Brand Strategy to ensure brand growth in the mid /long term according to the strategic prioritization of the company through the definition of a relevant positioning and an adequate management of the marketing mix and the assigned marketing budget, in close collaboration with colleagues from the local key functions : Sales, Trade &Shopper, Innovation, Medical & Regulatory and also interacting with global colleagues to input, contribute and shape the global strategy.
About Sanofi Business Unit
Consumer Health Care is a key business for Sanofi playing an important role in the company's 2020 roadmap.
Being a very dynamic business, and headquartered in the heart of Europe, the Consumer Health Care unit operates worldwide with attractive levels of both short and midterm growth and with highly known brands.
Today CHC is undergoing major changes and evolving very fast, being the perfect opportunity for dynamic and result oriented professionals who are willing to evolve and learn fast.
Sanofi CHC Spain is #5 in Spanish market, with some of the best brands in the market (Lizipaina, Bisolvon, Dulcolax ...), with a team dedicated of 80 people.
1/ Define Brands Strategy
Responsible for the strategy and preparation of the marketing plan, in line with category objectives and with the guidance of the Category and Marketing Lead
Lead brand activation plans in close collaboration and alignment with Trade & shopper and Sales teams to achieve objectives on market share, sales volume growth, brand equity, and brand health
Develop and implement consumer & HCPs centric category plan to drive long-term brand health, gain market leadership and develop the category
Brand portfolio responsibility by reviewing portfolio, identifying key assets and recommend development/ launch of new ones based on unique superior understanding of the category drivers
Expand product solutions and offerings, based on consumer and customer insights. Develop innovation concepts for new positioning or new launches
Work closely with CMI to keep abreast of changing customer and consumer needs, generate, gather and analyze market intelligence and generate local insights to shape competitive and relevant plans for key brands
2/ Deliver Business Performance and P&L Accountability
Deliver strategic and financial objectives based on the operating plan for the brand
Supervise and control A & P budget for the brands under responsibility, optimizing resources to achieve brand objectives
Market and competition analysis, integrating all the necessary information (market analysis reports, ad-hoc studies, research studies, etc.) to ensure informed choices and new opportunities identification and implementation
Planning and control of product needs together with the Supply Chain
3/Implement integrated winning consumer connect Campaigns
Development of effective, integrated campaign based on strong communication (On/off line) briefs in close collaboration with media and creative agencies
Measure the success of the communication mix and take action to ensure its effectiveness
Build strategic partnerships with approved communication agencies
4/ Build strong Transversal and External Relationships
Build strong working relationships with key stakeholders local, regional and global, developing a strong knowledge of market and business needs and ensuring clarity of communications
Carry out and provide marketing training for the products under responsibility, training new recruitment, in coordination with the Department of Medical Affairs. Provide the appropriate training materials, updating the contents according to the needs.
5/ Embrace behaviors Play to Win
Stretch to go beyond
Take action instead of waiting to be told what to do
Act in the interest off our patients and customers
Put the interests of the organization ahead of my own or those of our team
Education: Business School or Bac+5 +MBA is a plus (ideally with focus on marketing)
Fluent in English & Spanish
Professional Experience and specific knowledge
3 years minimum expertise in consumer marketing acquired in recognized OTC/FMCG companies with experience in all aspects of developing and managing marketing strategies & branding, ideally with both DTC & medical detailing strategies
Experience in advertising development, brand positioning, communication & new product concepts development
Strong experience in Consumer Digital activation
Good mastering of MS Office applications (Excel, PPT essential)
Expected Professional competencies & Personal skills
Strategic thinking, creativity and problem-solving
Strong analytical thinking, action planning and organizing
Persuasiveness & influence, highly collaborative with all cross functional partners
Ability to be flexible and adapt quickly to changing strategies and priorities
International mindset, openness and out of the box thinking
Ability to manage stakeholders on local, regional and international level
It would be advantageous to have (not essential)
CHC Trade Marketing experience as a plus
What Sanofi can offer you
Being a key member of the implementation of our CHC strategy in Iberia in cooperation with a brilliant team and in a leader company in healthcare and in the CHC market.
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
Apply nowJob no:517112 Work type:Full time Location:Spain Categories:Client Accounting Office Location:Madrid About TMF TMF Group is a leading global provider...
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