Accelerate Your Career Drive global technology Were a global market leader in providing software and digital marketing solutions to the automotive industry. Were innovating the way that automotive dealerships drive their customers car:buying experience from the moment they run a search online all the way through to bringing their car back in for a service. Join us and be a part of the evolution.
Were large enough to make a difference but small enough for your voice to be heard. This means that we are an organisation where every person matters. You can make an impact on the success of our business and that of our customers regardless of what career you decide to pursue.
Purpose of role
Responsible for delivering the overall marketing plan in the region/country as directed by the regional marketing manager.
Responsibilities of the role:
:Develop/implement the product marketing strategy for the local suite of CDK products in conjunction with the Product Marketing Manager(s)
:Develop/implement the marketing communications plan.
The role entails all aspects of the execution of the regional marketing strategy covering:
1. Marketing Communications:
* Planning of Regional campaign strategy in accordance with regional business and sales targets
* Creation and management of marketing campaigns linked to local business initiatives
* Creating briefs for media, senior management speaking opportunities
* Regional event management
* Management and maintainance of customer and prospect databases
* Training of regional sales teams on key marketing tools and methodologies as required
* Competitive analysis
Maintainance of regional web sites
* Use a variety of methods for marketing communications execution, working with the central marketing team in specialist functional areas, including CRM, web, SEO,
SEM, social media, digitial content creation, public relations and branding
2. Product Marketing: Local Products
* Planning : In collaboration with local Product Management, develop a marketing communications plan for both product launch and in:life management of your
designated products, including a number of elements of the marketing communication mix : the 13 Product knowledge :
* Marketing collateral and sales tools : Understand the sales process and deliver all the necessary collateral and tools, taking into account the varying audiences
(persona, dealership, dealer group and manufacturer) requirements, including materials to support the CDK Customer Journey methodology, using central
marketing team for design work
* Sales training and Certification : Work with the Sales Operations team, to educate the sales organisation in how to sell the value proposition of products you are
responsible for and create sales certification processes, where appropriate
* Sales promotions : Work with Sales to define, create and measure promotional programs for your products, where appropriate
* Knowledge sharing : Facilitate on:going sales knowledge / training including competitive knowledge updates and related industry news / trends
* Working as an integral member of the DSI Marketing team you will work closely with the central marketing teams and will also interface with other business unit
* Influence and consensus building skills.
* Knowledge and experience in marketing strategy, planning and execution.
* Highly organized able to work well with people at all levels in the organization.
* Business management, interpersonal, presentation and facilitation skills.
* Proficiency in MS Office and Windows:based computer applications.
* Ability to flourish in a highly matrixed organization
* A skilled communicator: listening, writing, speaking
* Interface with functional groups/stakeholders; including product marketing, design team, sales, operational leadership etc.
La persona seleccionada será la encargada de realizar las siguientes funciones: - Diseño, fabricación y montaje de placas electrónicas complejas en sustratos...
Desde Eurecat Centro Tecnológico De Catalunya - Madrid
Publicado hace 20 días
Desde Neinor Homes, importante empresa pionera en el sector inmobiliario , buscamos incorporar en nuestro equipo un/a CONTROLLER GESTIÓN con ubicación en Bilbao...
Desde Neinor Homes - Madrid
Publicado hace 20 días
Director Tesorería Detalles del cliente Multinacional en Barcelona Ciudad Descripción de la oferta Objetivo: * Implantar Cashpooling en todas las...
Desde Michael Page - Madrid
Publicado hace 20 días