The CRM Manager will be responsible for managing the organisations CRM ensuring the company can make the most out of marketing opportunities it offers.
Duties of a CRM Manager include:
-Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.
-Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle.
-Customer Journey Mapping analysing touch points with the organisation and maximising commercial opportunities.
-Working closely with all departments to ensure the CRM works effectively for all aspects of the company.
-Overseeing direct communications with customers through the CRM.
-Monitor and maximise customer lifetime value strategies ensuring maximum profitability.
-Ensuring the database is segmented effectively for targeted marketing activities.
-Overseeing the migration of all direct communications to lower cost mediums such as SMS and email.
-Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.
Our ideal background of a CRM Manager:
-Extensive experience of direct and digital marketing ideally.
-Strong background in customer acquisition, re-engagement and retention strategies.
-Degree educated with a minimum of a 2.1 ideally from an IT or related degree.
-A Confident and articulate communicator capable of inspiring strong collaboration in an organisation.