The Digital Marketing Manager will oversee the digital marketing strategy for the company.
Duties of the Digital Marketing Manager:
-Devising strategies to drive online traffic to the company website.
-Tracking conversion rates and making improvements to the website.
-Developing and managing digital marketing campaigns
-Utilising a range of techniques including paid search, SEO and PPC.
-Overseeing the social media strategy for the company.
-Managing online brand and product campaigns to raise brand awareness.
-Managing the redesign of the company website.
-Improving the usability, design, content and conversion of the company website
-Responsibility for planning and budgetary control of all digital marketing
-Evaluating customer research, market conditions and competitor data.
-Review new technologies and keep the company at the forefront of developments in digital marketing.â??
Requirements of the role
-Bachelor degree in Marketing.
-Qualified member of the CIM or equivalent.
-Experience managing PPC, SEO and Affiliate programmes.
-Strong understanding of current online marketing concepts, strategy and best practice.
-Experience in ecommerce, SEO, PPC, Email marketing, and social media.
-Previous experience in a similar digital marketing role.