Important and consolidated Spanish toys designer and manufacturer, located in Barcelona with an international presence due to its expansion plan derived from the implementation of its business strategy, needs to strengthen its management team in the Marketing Department with the addition of a
DIGITAL MARKETING SPECIALIST
1. Responsible of implementing all the digital marketing strategies for the company.
2. Implement the digital marketing strategies, including Facebook, YouTube, Instagram, web page, Google Search, Display, etc. for the launches of new properties and series launched of the company in Spain and UK.
3. Lead and support the implementation of the digital marketing strategies, including Facebook, YouTube, Instagram, web page for the launches of new properties and series launched of the company in other countries managed by distributors or Sales Agents.
4. Work towards generate brand awareness and impulse sales, with deep analysis of market trends, market data and KPIs of digital marketing investments.
5. Data analysis to identify which digital platforms and paid ads (AdWords, pre-roll, display…) perform better and redirect strategies accordingly.
6. will report directly to the Global Commercial and Marketing Director
1. Give maintenance to the digital channels of the company properties (Social Networks)
2. Create the digital channels of new properties of the company (Social Networks)
3. Create content to make actual websites more attractive, working with Distributors or Sales agents of other countries different to Spain.
4. Generate a publication plan that provokes a rate higher than 1% of interactions organically and 6% paid on social networks.
5. Generate relevant content of the collection for followers, as well as content of general interest to create connection.
6. Invite followers to ask us questions about the toys in the collection so we can respond.
7. Generate a Copy Deck (publication calendar) that is carried out consistently.
8. Generate Brand Awareness in the different markets by creating digital channels and potentiating communication, increasing the reach and interaction in social networks and traffic to the official websites.
9. Generate a database to know who of the followers in social networks or visitors to the site are attracted to collectible toys to elaborate communication actions that drive sales.
10. Our objective is to encourage sales through the physical points of sale where our products are distributed, it is not our goal to create an Ecommerce portal.
11. The priority will be to grow the number of followers in the networks, interact with the community and redirect traffic to the websites and YouTube channels by sharing relevant content and capturing the data of visitors that helps build deeper and more truthful relationships with the audience.
12. Create a 360-degree digital ecosystem that allows us to generate visibility of our brands and what our properties do within social networks and the web. This ecosystem will be made up of: Social Networks (Facebook, YouTube, Instagram, Twitter), Website and monthly email-Blast shipments to the database.
13. Focus on developing content around the pillars of communication that are based on the connection with the objectives of brand recognition, generation of opportunities and sales.
14. Act as a point of contact between followers and our brands to address various questions, concerns or requests for information or sales.
15. Creative enough to generate ideas and a reliable content plan of images and videos in coordination with the creative department that will be distributed in app banners and social networks to generate expectation (Facebook, Instagram, Twitter and YouTube).
16. Facebook frequency: at least 7 publications per week per brand.
17. YouTube frequency: 2 videos per week (commercials, influencer videos and games).
Relates with: To:
1. Creative / Design: Coordinate the creation of
1. EDUCATION BACKGROUND: Knowledge of a complete professional degree. A degree in Graphic Design is desirable.
1. A. CORE COMPETENCIES
1 Negotiation Skills
2 Personnel Management
3 Analysis and Marketing oriented
1. B. LANGUAGES: Spanish and English
2. EXPERIENCE: At least 3 years of digital marketing experience