Description: E-Commerce International group based in Barcelona is hiring a Google Adwords Specialist
The Google Adwords Specialist will be in charge of the ad campaigns.
You will work directly with our executive team and report directly to our Director of Marketing. As a Google AdWords Specialist, you will participate in strategy, planning, buying, and executing digital media campaigns on Google AdWords. You will be involved in the entire campaign cycle from start to finish, determining budgets, strategy, optimization, and even helping to create and modify the creatives used.
Actively participating in digital strategy and media planning meetingsCreation of paid search campaigns from idea to executionCreating detailed reports of campaign performancePerforming keyword research and writing ad copyWork with other team members to implement a cohesive and integrated strategyOptimizing campaigns to internal ROI metricsStaying informed with Paid Search industry best practices, new trends and technologies and platform updates (e.g. AdWords, Bing, etc.) Requirements: 1-3 years experience buying online media for direct responseStrong experience in affiliate and performance marketingExperience with building and managing a media planProven track record of success in previous job Preferred example(s) of success helped a client reach a target CPA/ROAS and has the numbers to back it upExperience in native channels, Facebook, and/or experience with programmatic displayStrong background in direct response, managing campaigns to ROIExtensive split testing experience and serving as a primary stakeholder for conversion funnel improvementsExperience with copywriting and writing copy for conversionsDigital marketing background is preferredUnderstands basic marketing concepts Reliable, takes initiative and finds ways to solve problems independentlyKnow the basics of media buying from both the client and media buyer’s perspectiveAnalytical - able to take data and identify trends, improve performance, solve problemsEager to learnQuick at learning; attentive to detailBackground and/or experience with Photoshop is a huge plusKnowledge of HTML and CSS is a huge plus Offer: