The Head of CRM will be responsible for managing and driving growth of the companies CRM ensuring all revenue opportunities from the CRM are maximised.
Duties of a Head of CRM include:
-Working closely with the sales and marketing director to provide guidance on how to maximise current and prospective relationships through the use of the CRM.
-Ensure the CRM provides an effective sales funnel and efficient sales process.
-Analysis of the current CRM and ensuring itâ??s fit for purpose and the goals of the organisation.
-Define requirements for effective use of the CRM and its infrastructure.
-Making sure the CRM is customer focussed and working to maximize its effectiveness for sales and distribution.
-Working with external agencies and suppliers to ensure the successful delivery of the CRM plan.
-Planning, managing and delivering multi-channel, digital CRM marketing campaigns.
-Segmenting of the CRM to enable tailored and relevant marketing messages to customers.
-Ensure return on investment through KPIâ??s and performance metrics.
-Championing and driving through necessary CRM changes ensuring full buy in from all stakeholders in the business.
Our ideal background of a Head Of CRM:
-Previous experience in similar Head Of CRM role.
-Excellent technical knowledge of CRM and analytical systems.
-Must have a strong commercial outlook and the ability to manage project delivery through internal and external stakeholders.
-Excellent understanding of CRM principles in a B2B and B2C environment.