The Marketing Automation Manager will be responsible for overseeing and implementing all automated marketing campaigns for the organisation.
Duties of the Marketing Automation Manager
-Establishing a range of automated marketing campaigns based on various criteria.
-Reviewing existing marketing campaigns across the business and automating where appropriate.
-Delivering a steady stream of qualified leads for the organisation.
-Ensuring all platforms within the business communicate with each other to remove discrepancies.
-Implementing lead scoring practices to enable higher conversions of quality leads.
-Implementation of a marketing automation platform for the business.
-Carrying out A/B testing on automated marketing campaigns to maximise results.
-Segmenting audiences and optimising campaigns to increase effectiveness.
-Reporting on all campaigns and making changes where necessary.
-Working collaboratively with other departments to ensure automated campaigns achieve company goals.
Background of the Marketing Automation Manager
-Previous experience using Marketing Automation platforms such as Marketo, Pardot and Hubspot.
-Strong analytical mindset and an ability to analyse campaigns.
-Relevant industry experience would be a strong advantage.
-Excellent email marketing and campaign experience is essential.