The pay per click executive will manage the companyâ??s pay per click campaigns ensuring they are effective at bringing in revenue.
Duties of the ppc executive
-Managing the company's pay per click campaigns.
-Analysis of keyword search volumes to identify strong keywords for campaigns
-Keyword research to establish strong buying keywords
-Monitoring competitors pay per click campaigns and reporting on keywords being targeted
-Analysing return on investment of all PPC campaigns and reporting to the PPC manager
-Maximising return on investment for allocated pay per click budget
-A/b testing with pay per click wording to establish the best click through rates
-Allocating budget for remarketing and analysing ROI.
-Using Google analytics to ensure pay per click campaigns are targeting the optimum demographics.
-Creating reports on campaign success and reporting these to senior management and clients.
-Developing campaigns, copywriting, testing landing pages and writing development plans.
-Collaborating with designers to produce creative for campaigns.
-Devising strategies to drive online traffic to the company websites.
-Optimizing existing campaigns and maximising return on investment.
-Maintaining and monitoring keyword bids and monthly budget caps.
Requirements of the role:
-Previous experience with managing pay per click campaigns for a variety of organisations.
-Up to date knowledge of Google analytics and various digital marketing software.
-Excellent people skills and the ability to translate client briefs into results.