The Product Manager will develop a marketing strategy with a certain product range in collaboration with the sales and marketing departments. They are the champion of a product and act as the voice of the customer to the rest of the product team and the company.
Duties of the Product Manager include:
-Analysing the marketplace and design a market strategy based on the product range
-Searching for and capitalising on new product opportunities.
-Manages Positioning and Branding for the product range.
-Preparation of the product strategic and operational marketing plan dovetailing with overall marketing / business plan.
-Managing new product projects from start to end.
-Developing product launch programs.
-Understanding the marketplace and customer needs in order to advise in product development.
-Working closely with the sales and marketing departments to develop the sales and marketing strategy.
Requirements for the role:
-Experience developing product marketing strategies.
-Strong management experience and working with a team.
-Previous Sales and Marketing experience desirable.
-Innovative and creative skills.
-In depth understanding of a relevant marketplace.
-The ability to analyse and predict market trends.
-Prince2 and relevant marketing qualifications would be an advantage.
-Customer relationship and communication skills.
-Educated to degree level.