Senior Director, Digital Marketing

**Duties and Responsibilities**:- Manage a team of digital marketing and technical specialists to a coordinated approach to achieving revenue and new student goals.- Create growth strategy and messaging for the student journey on our website, through SEM, website engagement, and conversions.- Formulate and execute web content strategies that promote StraighterLine and build an online presence, generating leads and online sales.- Maintain and enhance existing website content in order to better serve current and prospective students.- Support holistic activities to deliver Paid Search (SEM) & Organic Search (SEO) engagement, capability build, and efficiencies.- Reporting daily, weekly,and monthly search-based data and impact of SEO & SEM activities as well as ranking monitoring, analysis, testing, and dashboard management.- Provide ongoing recommendations for improvements to site experiences, generating new ideas around industry-related topics.- Support UX optimization initiatives and A/B test ideation for our website.- Effectively assist in managing campaign expenses by staying on budget, estimating monthly costs, and reconciling any discrepancies that may arise.- Optimize copy and landing pages for paid search engine marketing campaigns.**Education**:- Bachelor's degree in Marketing, Business, or related field, Masters degree preferred- 10+ years of hands-on experience in digital marketing, growth strategies, and managing a team**Experience/Skills Needed**:- Experience in managing website performance and ecommerce platforms- An up-to-date, working knowledge of current, past,and projected trends in SEM- Extensive experience with developing and managing buyer journeys and building repeatable growth in a B2C environment- Knowledge of marketing automation process and campaign management- Familiarity with A/B and multivariate experiments- Familiarity with web management content systems, Zoho and or Salesforce, HubSpot, and preferred or working knowledge of similar platforms.- Experience with eCommerce and website standard methodologies, including information architecture/navigation, content formatting, cross-linking, metadata, and tagging- Proactive self-starter; you are comfortable working autonomously and leading teams- Highly organized with strong attention to detail- Exhibits a problem-solving mentality- Ability to work in a fast-paced, highly reciprocal environment where flexibility and collaboration are needed#J-18808-Ljbffr