Senior Strategist Paid Marketing (Am) Barcelona

Senior Strategist Paid Marketing (Am) Barcelona
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Senior Strategist Paid Marketing (Am) Barcelona

Detalles de la oferta

Founded circa 2012 in Barcelona, was founded by two designers: David Okuniev and Robert Muñoz. Their mission Make online forms a little more human. Today our purpose is simple: to reinvent how brands and communities interact, so they can bring their best to every interaction. We believe that when people bring their best to every interaction, good things happen. We also believe that the most important interaction on the web is the exchange of information, and that exchange usually happens through online forms. As technology evolves, we want to continue to help companies bring their best to their communities, so they get the data they need to grow their organizations. Join us in making every interaction count. is a team of over 200 people representing countries. is backed by fantastic investors General Atlantic, Index Ventures, Point Nine Capital, RTAventures, and Connect Ventures. We have offices in Barcelona, Spain and in San Francisco, United States. About the Role is looking for a Senior Paid Marketing Manager with experience in B2B marketing to expand our Account Based Marketing initiatives in close coordination with our sales team. You will be responsible for planning, organizing, and implementing end-to-end AM campaigns targeted at specific accounts and contacts. This role requires hands-on experience in managing paid digital channels for lead generation, as well as the ability to build data driven campaigns that generate target account engagement, sales pipeline and revenue across target segments. On top of this, you will be working in close coordination with our lifecycle team to manage both our Outbound and Inbound programs. We expect the candidate to be strategic, have demonstrated project management experience and have a well-rounded digital background. is growing very rapidly. With growth, comes ambiguity and frequent change. To be successful in this role, you must be a highly motivated, proactive self-starter who can operate in a dynamic environment of a fast-growing company. You must be a strategic thinker and an exceptional relationship builder. Responsibilities Design & execute 1:few AM initiatives that, in close partnership with sales, penetrate target accounts, align with the buyers journey, meet pipeline requirements, and achieve ROI goals Identify new target segments, plan, execute and measure paid marketing campaigns. Design along with Lifecycle Management outbound campaigns from prospect to SQL. Partner with content marketing to create innovative, engaging and compelling account and persona interactions that are aligned to the buyers journey. Conceptualize inbound journeys that increase the number of MQLs and SQLs. Work cross-functionally with Product Marketing, Brand, Partnerships and Sale to meet pipeline requirements Work with the Data Operations team to implement tracking and measure the impact of marketing campaigns on individual lead and account level. Requirements 3-5 years experience in AM, demand generation, or campaigns teams in a B2B marketing organization, including experience with AM platforms such as Engagio, Terminus or Rollworks Strong experience in Digital Marketing and Programmatic buying in B2B environments. Strong analytical skills and experience using data visualization tools. Experience with multi-touchpoint attribution models to determine the effectiveness of marketing efforts. Experience project managing development and execution of cross-channel campaigns. Strong writing skills and a good understanding of buyer psychology and choice-architecture design. Bachelors Degree required or equivalent. A sense of humor and humbleness. -Today, more than 2.5M people from all over the world use . We celebrate the diversity of our customer base, and we want our employees to reflect those differences. At , were committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We strive to be an equal opportunity workplace. Please share your online CV or LinkedIn profile with us. - How did you hear about - Linkedin Twitter Facebook Instagram We're a user Conference/event Blog A friend that works at Stackoverflow Github Other Can you share us the name Please give us their full name :) Do you have a valid work visa to work in Spain - -- What would be your availability to join us - Hi there! What motivated you to apply for this role -

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