.Basic Details:Fill the required information about business, unit, location, position, reports to position and date of updation of JD:**BusinessMumbaiPoornata Position Number of the jobReports to: Poornata Position NumberPoornata Position Title of the jobArea ManagerReports to: Poornata Position TitleRegional ManagerFunctionSales & MarketingReports to: FunctionSales - Agency salesReports to: DepartmentSales - Agency salesDesignation of the EmployeeSenior ManagerDesignation of the ManagerSenior Chief ManagerDate of writing/updation of JDJune 2020*:Write the purpose for which the job exists (in 2-3 lines):The purpose of this job is ensure achievement of business targets and enhancement of profitability of the assigned area by providing effective leadership, planning resources, identifying & implementing sales strategies, monitoring people performance and market changes and ensuring timely operations support to ensure smooth functioning of the branches.- To ensure delivery of unique consumer value proposition by ensuring enabling framework for the area sales force along with Sales Training, Product, Operations, HR & Distribution, strategy team.Dimensions:Mention quantitative or qualitative parameters that are relevant for the job and provide a better understanding of the scope and scale of the job._MetricMetricUnitsFY18FY19FY20RevenueGWPRs Mn203040RenewalRs Mn0CostClaims Ratio%41%51%52%Expense Ratio%324%141%86%Combined Ratio%365%192%138%Market share (% of business done by Private Insurers)Retail%1.30%3.20%6.40%Team/SpanDirectBranch ManagerNo.688Indirect% Active Advisors%20%20%20%Active Advisors/FLSNo.253035NOP/active advisor/MonthNo.1.431.762.11GWP/active advisor/MonthRs.4,3915,7978,643Job Context & Major Challenges:Write the specific aspects of the job that provide a challenge (internal and external) to the jobholder in the context of the Business/Unit/Function/Department/Section:**About the Health Insurance Industry -While the current market sees more than 15 non-life players in the private space and 5 exclusive private players in the health insurance space trying to capture a sizable market share, the nationalised service provider ( remains a strong competitor. In addition to this the business dynamics are such that the overall market on an annual basis which is to the tune of roughly 10,000 Crs sees close to 85 % of the business renewing with the existing service provider itself. This narrows down the opportunity of the fresh business actually being seriously fought in the market to approximately 1500 odd Crs. With the SME and the start-ups being the driving force of Indian economy, the opportunity to cater to these segments is immense and is increasing manifold year on year. The challenge here therefore remains as to how we capture a larger share of the opportunity by developing specific solutions to cater each segment of the business
