We are looking for a person who is passionate about new challenges with the aim of leading the CRM & Marketing Automation department. This is a profile with a keen interest in optimizing business processes, designing campaigns, creating journeys, analyzing databases, and being very versatile.The role is divided into three areas:CRM and activation: Consulting to help our clients both from the strategic implementation point of view and from the analysis and activation point of viewTeam management, leadership and growthSales: Strong skills in creating proposals and presenting themIf you are a proactive, organized person with analytical skills... we are looking for you!Responsibilities:You will lead our CRM and Marketing Automation department and your main functions will be:Team management, leadership and growthConsulting for the implementation of CRM and/or marketing automation solutionsIdentify the needs and detect the areas of improvement of the clients, that the automation of marketing actions can solve, and what should be the process to follow to obtain the expected resultsAnalysis and detection of customer segments to carry out marketing automation actions to achieve greater value from themExecute campaigns with different marketing automation tools for customer acquisition, retention and penetration, in collaboration with each of the categories, which will boost both sales growth and customer valueDefine specific KPIs for each campaign and monitor them, to optimize actions and new approaches more adjusted to the needsAnalyze the behavior of each campaign to identify insights and trends that guide the process and improve the impact on the businessConstruction of the customer journey, lead nurturing, lead scoring, briefing, workflows and triggersConfiguration, parameterization and testing of the tool to useDefinition of the customer data model and campaign strategyPlanning, design, development, launch and analysis of email marketing campaignsEmail segmentation, A/B testing and personalizationManagement and treatment of landings for email marketing campaignsMonitoring and analysis: Definition of KPIs, analytical reports, efficiency reports, improvement reports and automation.Qualifications:Experience in MarketoOther tools: Salesforce, Odoo, Eloqua, Watson Marketing Automation, SALESmanago or Zoho CampaignsExperience on the consulting side in the implementation of CRMs in clientsExperience managing teamsAnalytical skills: identification of insights and transferring them to generate value for the businessIn-depth knowledge of the digital ecosystem, its players and technologiesStrong skills in creating proposals and presenting themCreative thinkingLambert by LLYC is proud to celebrate an inclusive culture and welcomes candidate's perspectives, experiences, and backgrounds. We are an equal opportunity employer and we understand that by assembling a diverse and inclusive work force allows for a more open exchange of ideas, solutions, and progress.We welcome your consideration for this role and look forward to connecting with you!This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.Equal Opportunity Employer - It is the policy of the company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including in selection for job opportunities, without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, age, disability, genetic information, veteran status, or any other consideration protected by federal, state or local laws.
