.**Description****LES Head of Marketing & Communications School Role Profile****Purpose of Role*****The LES Head of Marketing & Communications is a key role within the School Community and willContribute to its onward success and growth. This position will work in parallel with the HeadOf Admissions in a collaborative and equal partnership. The LES Head of Marketing & Communications is a vital member of the School Senior Leadership Team (SSLT).Specific responsibility will be for the organization, administration, and strategic development of all business relating to the marketing and promotion of the school in order to support and drive pupil recruitment at all levels,through targeted marketing initiatives and activities.This position will be a true ambassador of the School, providing a professional and appropriately targeted approach to the development of links and partnerships with businesses and community contacts - the purpose and aim being to support mutual development and growth whilst raising the profile and position of the School.**Reporting**This role reports directly (solid line) into the Head of SchoolThis role reports functionally (dotted line) into the Regional Head of Marketing and CommunicationsThis role is a member of the School Senior Leadership Team (SSLT).**Key Stakeholders**Head of Marketing and Admissions IberiaSchool Marketing teamSchool Admissions teamSchool External Relations teamParents**ISP Principles****Begin with our children and students. **Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding issues and acting and following up on all concerns appropriately.**Treat everyone with care and respect.**We look after one another, embrace similarities and differences and promote the well-being of self and others.**Learn continuously. **Getting better is what drives us. We positively engage with personal and professional development and school improvement.**Role Key Responsibilities****Marketing Strategy -**- To work with the Head and the Group Head of Admissions & Marketing, Europe, to produce an Annual Marketing Plan including management of the Marketing Budget, which forms part of the School Development Plan.- To work closely with the Head of Administration in order to monitor expenditure according to the Marketing Plan and Budget and to recommend changes which may be required from time to time to reflect on market conditions.- To produce termly reports on activity and expenditure in order to monitor effective use of funds.- To produce annual reports on competitors including fees, pupil numbers and academic provision.- To lead the work on Parent Journey Mapping with the objective of maximizing Parent and Student Satisfaction and exceptional Customer Experience
