We are seeking a Junior Marketing Automation Specialist to join our Revenue Operations team within our Marketing team. This role will report to the Senior Marketing Automation Specialist. You will be responsible for implementing, managing, and optimizing marketing automation platforms and processes. Your role is crucial in improving marketing campaign effectiveness and overall customer experience. You will collaborate with cross-functional teams to align marketing automation strategies with business objectives. WHO ARE WE The Alpega Group is a fast-growing, leading software company that offers modular solutions to manage transportation end-to-end and enable our customers to achieve greener transportation processes, with 35+ years in the business. Find more about our clients and services here: Alpega Group: control your supply chain with Alpega TMS. Freight Exchange (alpegagroup.com) ABOUT THE ROLE Manage day-to-day creation and execution of marketing automation (e.g. email) campaigns, including design, segmentation, scheduling, and deployment. Configure and maintain marketing automation workflows, templates, and campaigns. Monitor, analyze & report on campaign performance metrics, such as open rates, click-through rates, conversion rates, and ROI, to optimize future campaigns. Manage marketing databases, ensuring data quality, segmentation, and accurate tracking of customer interactions. Provide training and support to marketing teams on marketing automation best practices & usage. Stay updated on industry trends and advancements in marketing automation technology. Regularly review the efficiency of existing tools and scripts, refining and tweaking as necessary.WHAT WE LOOK FOR IN YOU Bachelor's degree in marketing, Big Data, Data Science, Computer Science or equivalent experience Fluency English communication in both, verbal and written forms is a must.Curious what this "marketing automation" thing isSome knowledge/experience with marketing automation platforms: HubSpot.Some knowledge/experience in data visualization tools Power BI, Looker Studio.Preliminary knowledge of relevant marketing areas including copywriting, user experience, and design.Analytical mindset with the ability to interpret data and draw actionable insights.Excellent communication and collaboration skills.Proficiency in documenting technical processes and workflows. Self-motivated and eager to learn in a fast-paced environment.What you will learn/gain Experience and design of workflow automationsLearn and become proficient in multiple technologies within MarTech such as HubSpot, Salesforce, VWO.Understanding of the entire marketing ecosystem from both strategic and technical viewpoints.WHAT WE OFFER YOU A competitive salary package, with additional legal benefits focused on your well-being, work flexibility and career growth.A permanent contract.Gaining experience in the supply chain and logistics, with a dynamic business growth and agile way of working.Hybrid working model, with no mandatory days to come to the office.An international working environment, with over 40 nationalities in the Alpega Team.You will be able to impact the future of sustainability in the transportation industry, both for our clients and as well with our internal initiatives.Learn more about Life at Alpega: https://www.linkedin.com/company/alpegagroup/life/ Our commitment to you The Alpega Group has 500 collaborators with over 40 nationalities, based in our different locations. We are a global team, with different backgrounds, races, faiths and genders. We commit to ensuring that everyone feels included, has opportunities to learn and grow and is happy at work. If you require any additional support with your application, reach out to the Talent Acquisition specialist for this position, so we can make arrangements for you. Good luck with your application! We look forward to hearing from you.
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