.It is our contextual graph that sets us aside as a strategic partner to brands. Our clients use our graph to understand their audiences holistically across the open web, extracting insights to fuel strategy and find the right opportunities to engage their customers.Creative remains one of the most important aspects of any given campaign. We help brands capitalize on every opportunity with purpose fit creative messaging from 150+options, applying generative AI to seamlessly integrate creative to the page for unbeatable engagement.Your missionThe VP of Research and Measurement is tasked with developing and executing our strategy across research and measurement.We want you to develop a winning strategy, validated through our commercial, product, marketing and strategy stakeholders given the objectives these two areas support.Research strategy development and execution:Significantly increase the amount of research we produce through a combination of working with external independent research businesses and our in-house teamsUtilize our vast empirical evidence from brand lift studies to inform and drive research initiativesFocus research on three core areas:Elevate our leadership position by evidencing the value of our offering in delivering our clients business outcomes.Empower our sellers to be experts in our clients business with exceptional vertical insight research reinforced with empirical aggregated evidenceSupport new product launches (eg CTV) and reinforce existing product offerings (eg OLV or our mid-funnel performance solution) with relevant researchMeasurement strategy and evolution:Innovate and expand our measurement capabilities, aligning them with our unique value proposition in contextual advertising.Establish and maintain strategic partnerships to enhance our measurement capabilities and ensure regional adaptability.Design and implement a go-to-market strategy for our measurement and research services, including client segmentation, pricing, messaging, and operational execution.Team Leadership and Development:Build and lead a high-performing team to achieve global, regional, and local research objectives.Foster a culture of innovation, collaboration, and continuous learning within the team.Stakeholder Engagement:Work closely with commercial, product, marketing, and strategy stakeholders to validate and refine strategies.Support localized measurement and research initiatives in key markets like the US and other high-priority regions.Engage with top-tier clients on an ad-hoc basis to support high-value opportunities.Requirements for succeeding in this roleWe are looking for a profile who brings a hybrid of leadership and hands-on experience in both measurement and research. We want a leader who can be our subject matter expert to guide a matrix structure of departments who are requirements to deliver on our goals in these two areas.10+ years of experience working in Research or Measurement. 5+ years in AdTech
