Director, Web Strategy [Frb000]

There are NO limits to your career: come shape the future and be part of a truly unique global culture at OutSystems!OutSystems is looking for a data-driven Director of Web Strategy to manage OutSystem's digital web properties. The ideal candidate is a digital-first marketer, data-led and user-focused, who is passionate about building websites and user experiences that deliver value and outcomes. This candidate will be responsible for UX/UI, Development, and Publishing of Outsystems's corporate website, ensuring it is based on OutSystem's business and strategic objectives, and overseeing the plan and maintenance of these properties. Reporting into the Vice President of Digital Marketing,this role will partner with our key stakeholders across multiple disciplines to create a best in class web experience for OutSystems.The ideal candidate will be a strategic thinker with hands-on, get-it-done, skills who has experience managing front and back end development teams. You need to be comfortable operating in an ambiguous, fast-growing environment with competing priorities. Successful candidates must possess the ability to see the big picture, understand the needs of our internal stakeholders, recognize geographic nuances, effectively prioritize, and ultimately implement a best-in-class paid media marketing strategy.Key Responsibilities:- Develop, lead, and mentor a highly skilled team of digital marketers to build a culture of high performance and drive business growth.- Oversee the entire web lifecycle and implementation process, from ideation to distribution for multiple digital processes, including scoping, prioritization and road mapping based on business impact and other key product initiatives.- Deliver and continuously improve superior,simplified user experiences across all websites for OutSystems key prospect segments- Continuously improve outcomes YOY, providing the right level of oversight to identify, manage and mitigate risks and gaps as it relates to web efforts globally.- Identify new opportunities and develop strategic investment recommendations to support Outsystems's digital transformation in areas such as personalization, conversion, and user journeys.- Exhibit a deep understanding of a prospect's needs and reinforce a user-centric approach to all website projects, leveraging user research as a best practice.- Manage and optimize agency and vendor relationships related to key digital marketing channels.- Partner with Marketing Operations to streamline, automate and measure all website performance metrics.- Partner with the SDR team and Product teams to optimize on high value website conversions, including our trial products, demos, and contact sales.- Partner with the regional teams to develop and implement a consistent and scalable multi lang strategy for key markets.- Ensure continuity of messaging, and value proposition across digital programs, as well as adherence to brand guidelines.- Closely partner with the SEO team to ensure consistent messaging, uncover patterns and opportunities to better understand and optimize our SEM programs.Experience- 10+ years of experience, including some in a Digital Marketing web leadership role within B2B tech, with a demonstrated ability to achieve goals and yield results.- Experience with Contentful, Sitecore, or other headless CMS; agency experience is a plus.- Experience leading UX/UI as well as Web Development teams.- Deep understanding of the B2B sales funnel stages and targeting strategies to engage and progress audiences at various stages.- Experience with digital projects, from conception through execution.- Excellent communication, presentation, and storytelling skills, with a proven track record of presenting to and influencing senior management.- A record of partnering and collaborating with internal marketing teams to execute a comprehensive strategy across initiatives.- Experience communicating marketing strategy, plans, and insights to internal stakeholders.- Thrives on a data-driven approach to marketing with the ability to make fact-based decisions and work proactively with others to share the insights and drive change.- Must be comfortable asking for help when needed and crossing roles to help others when priorities dictate the need.- Experience with vendor and agency selection, on boarding, management, and review processes.- A demonstrable understanding of cause and effect with respect to business metrics, and proven management of budgets on a large scale.- Experience with personalization tools and practices.The Longer Story:One of the fastest-growing B2B software companies in the world, OutSystems is on a mission to enable every organization to innovate through software. We are looking for talented and motivated people to join us in helping companies solve some of their most strategic business challenges, from modernizing their workplace processes to transforming their employee and customer experiences. As a member of the OutSystems global team, you will help build, deliver, manage,and evolve the software that is a low-code market leader andpreferred by professional developers around the world.OutSystems is a truly global company, with more than 525, 000 developer community members, 1, 700 employees, 400 partners, and thousands of active customers in over 87 countries and across 22 industries. Founded in 2001, OutSystems has offices in the United States, United Kingdom, the Netherlands, Germany, the UAE, Japan, Hong Kong, Malaysia, Australia, and Singapore, and of course has a thriving, worldwide community of remote employees.Working at OutSystemsWe do not have many rules, but we do have high standards and a culture of global collaboration. Our commitment to our culture is highlighted inThe Small Book of the Few Big Rules, written by our Founder and CEO, Paulo Rosado. This commitment to culture landed us in the Forbes top cloud computing employers four years in a row.We grow,change, and innovate, and give our teams the space to be proactive and creative.- We care about growth and development. Vertical career progression is obvious, and we also encourage lateral moves, joining different teams, and mastering new skills.- Global colleagues who are as smart, hardworking, and driven as you.- Our DNA is disrupting the status quo. It is why our company exists.- We "Ask Why" a lot. It helps us connect our individual work to the bigger picture and often uncovers a better, more agile way.What do we have to offer you?- A company that continues to grow, change and innovate, and gives our teams the space to be proactive and creative.- Real career opportunities. We care about growth and development. Vertical career progression is an obvious possibility,but we also offer the possibility for lateral moves, joining different teams, and mastering specific skills.- Work colleagues that are as smart, hardworking and driven as you – and a team that is global.- A company culture that is based on transparency, teamwork and excellence (as promised in our Small Book of the Few Big Rules and delivered every day. )- Disrupting the status quo is in our DNA. In fact, it's why our company exists.- We "Ask Why" a lot. It helps us connect our individual work to the bigger picture and sometimes even uncover a better way.Are you ready for the next step in your career? Then we'd love to hear from you!OutSystems nurtures an inclusive culture of diversity, where everyone feels empowered to be their authentic self and perform at their best. A company that embraces the creativity and innovation that comes through diverse perspectives. We are committed to creating a team that reflects society through inclusive programs and initiatives and are proud to be an equal opportunity employer. All qualified applicants receive equal consideration regardless of race, place of origin, color, age, marital status, religion, sex, sexual orientation, gender expression or identity, protected veteran status, disability status or any other status protected by law.Join us in disrupting the status quo of the low-code market, we give you the power to "Ask Why", you give our customers the power to innovate through software!Welcome to hacendo.comkitempleo. es asks for your consent to use your personal data to:perm_identityperm_identity Personalised advertising and content, advertising and content measurement, audience research and services development Director, Web Strategy (FRB000) Tías Tías, Canarias, ES There are NO limits to your career: come shape the future and be part of a truly unique global culture at OutSystems!OutSystems is looking for a data-driven Director of Web Strategy to manage OutSystem's digital web properties. The ideal candidate is a digital-first marketer, data-led and user-focused, who is passionate about building websites and user experiences that deliver value and outcomes. This candidate will be responsible for UX/UI, Development, and Publishing of Outsystems's corporate website, ensuring it is based on OutSystem's business and strategic objectives, and overseeing the plan and maintenance of these properties. Reporting into the Vice President of Digital Marketing,this role will partner with our key stakeholders across multiple disciplines to create a best in class web experience for OutSystems.The ideal candidate will be a strategic thinker with hands-on, get-it-done, skills who has experience managing front and back end development teams. You need to be comfortable operating in an ambiguous, fast-growing environment with competing priorities. Successful candidates must possess the ability to see the big picture, understand the needs of our internal stakeholders, recognize geographic nuances, effectively prioritize, and ultimately implement a best-in-class paid media marketing strategy.Key Responsibilities:- Develop, lead, and mentor a highly skilled team of digital marketers to build a culture of high performance and drive business growth.- Oversee the entire web lifecycle and implementation process, from ideation to distribution for multiple digital processes, including scoping, prioritization and road mapping based on business impact and other key product initiatives.- Deliver and continuously improve superior,simplified user experiences across all websites for OutSystems key prospect segments- Continuously improve outcomes YOY, providing the right level of oversight to identify, manage and mitigate risks and gaps as it relates to web efforts globally.- Identify new opportunities and develop strategic investment recommendations to support Outsystems's digital transformation in areas such as personalization, conversion, and user journeys.- Exhibit a deep understanding of a prospect's needs and reinforce a user-centric approach to all website projects, leveraging user research as a best practice.- Manage and optimize agency and vendor relationships related to key digital marketing channels.- Partner with Marketing Operations to streamline, automate and measure all website performance metrics.- Partner with the SDR team and Product teams to optimize on high value website conversions, including our trial products, demos, and contact sales.- Partner with the regional teams to develop and implement a consistent and scalable multi lang strategy for key markets.- Ensure continuity of messaging, and value proposition across digital programs, as well as adherence to brand guidelines.- Closely partner with the SEO team to ensure consistent messaging, uncover patterns and opportunities to better understand and optimize our SEM programs.Experience- 10+ years of experience, including some in a Digital Marketing web leadership role within B2B tech, with a demonstrated ability to achieve goals and yield results.- Experience with Contentful, Sitecore, or other headless CMS; agency experience is a plus.- Experience leading UX/UI as well as Web Development teams.- Deep understanding of the B2B sales funnel stages and targeting strategies to engage and progress audiences at various stages.- Experience with digital projects, from conception through execution.- Excellent communication, presentation, and storytelling skills, with a proven track record of presenting to and influencing senior management.- A record of partnering and collaborating with internal marketing teams to execute a comprehensive strategy across initiatives.- Experience communicating marketing strategy, plans, and insights to internal stakeholders.- Thrives on a data-driven approach to marketing with the ability to make fact-based decisions and work proactively with others to share the insights and drive change.- Must be comfortable asking for help when needed and crossing roles to help others when priorities dictate the need.- Experience with vendor and agency selection, on boarding, management, and review processes.- A demonstrable understanding of cause and effect with respect to business metrics, and proven management of budgets on a large scale.- Experience with personalization tools and practices.The Longer Story:One of the fastest-growing B2B software companies in the world, OutSystems is on a mission to enable every organization to innovate through software. We are looking for talented and motivated people to join us in helping companies solve some of their most strategic business challenges, from modernizing their workplace processes to transforming their employee and customer experiences. As a member of the OutSystems global team, you will help build, deliver, manage,and evolve the software that is a low-code market leader andpreferred by professional developers around the world.OutSystems is a truly global company, with more than 525, 000 developer community members, 1, 700 employees, 400 partners, and thousands of active customers in over 87 countries and across 22 industries. Founded in 2001, OutSystems has offices in the United States, United Kingdom, the Netherlands, Germany, the UAE, Japan, Hong Kong, Malaysia, Australia, and Singapore, and of course has a thriving, worldwide community of remote employees.Working at OutSystemsWe do not have many rules, but we do have high standards and a culture of global collaboration. Our commitment to our culture is highlighted inThe Small Book of the Few Big Rules, written by our Founder and CEO, Paulo Rosado. This commitment to culture landed us in the Forbes top cloud computing employers four years in a row.We grow,change, and innovate, and give our teams the space to be proactive and creative.- We care about growth and development. Vertical career progression is obvious, and we also encourage lateral moves, joining different teams, and mastering new skills.- Global colleagues who are as smart, hardworking, and driven as you.- Our DNA is disrupting the status quo. It is why our company exists.- We "Ask Why" a lot. It helps us connect our individual work to the bigger picture and often uncovers a better, more agile way.What do we have to offer you?- A company that continues to grow, change and innovate, and gives our teams the space to be proactive and creative.- Real career opportunities. We care about growth and development. Vertical career progression is an obvious possibility,but we also offer the possibility for lateral moves, joining different teams, and mastering specific skills.- Work colleagues that are as smart, hardworking and driven as you – and a team that is global.- A company culture that is based on transparency, teamwork and excellence (as promised in our Small Book of the Few Big Rules and delivered every day. )- Disrupting the status quo is in our DNA. In fact, it's why our company exists.- We "Ask Why" a lot. It helps us connect our individual work to the bigger picture and sometimes even uncover a better way.Are you ready for the next step in your career? Then we'd love to hear from you!OutSystems nurtures an inclusive culture of diversity, where everyone feels empowered to be their authentic self and perform at their best. A company that embraces the creativity and innovation that comes through diverse perspectives. We are committed to creating a team that reflects society through inclusive programs and initiatives and are proud to be an equal opportunity employer. All qualified applicants receive equal consideration regardless of race, place of origin, color, age, marital status, religion, sex, sexual orientation, gender expression or identity, protected veteran status, disability status or any other status protected by law.Join us in disrupting the status quo of the low-code market, we give you the power to "Ask Why", you give our customers the power to innovate through software!Welcome to hacendo.comkitempleo. es asks for your consent to use your personal data to:perm_identityperm_identity Personalised advertising and content, advertising and content measurement, audience research and services developmentdevicesdevices Store and/or access information on a deviceSome vendors may process your personal data on the basis of legitimate interest, which you can object to by managing your options below. 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This site or app wants your permission to do the following:Site or appStore and/or access information on a deviceAdvertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).Create profiles for personalised advertisingInformation about your activity on this service (such as forms you submit, content you look at) can be stored and combined #J-18808-Ljbffr