Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value.
About the role Purpose: The purpose of this role is to set the long & mid-term commercial transformation strategy for this market & its countries, lead the development & implementation of an omnichannel strategy, deliver the commercial standards in market and ensure the sales organization is set up with extraordinary capabilities to deliver Every Day Great Execution. The focus is on the commercial side of the business, but it also covers the overall Business Transformation.
Job Dimensions
The role will work within the market (reporting to Commercial Director and working with all other functions) but will also have close connections and collaboration with Global Sales to ensure market alignment to Global strategy, vision and best practice and DBS.
The role is responsible to deliver the NSV and market share growth coming out of better outlet execution and simplification outcomes coming out of efficiency & capability improvement of our field sales teams, all linked to EDGE business case.
What you will be responsible for: Set the EDGE ambition, engage and influence in market MD, Category & Revenue Growth Director & Commercial Directors to deliver it in market. Deliver all elements of EDGE in market, from systems implementation (EDGE365) and execution reporting up to the right reward system & a world class capability plan, within budget. Develop and deliver a sophisticated route to consumer, setting us apart from competition. Lead change management of all commercial & business workstreams in market, incl. communication plans & capability interventions. Mentor & encourage your Business Effectiveness team to deliver outstanding performance Lead & implement the Health & Safety agenda in market, working with the Europe H&S lead. The end outcome of this is to ensure the market delivers top line growth, market share & efficiency gains enabled by brilliant outlet execution in every outlet - whether physical, virtual or digital call.
About you The qualifications and experience you will bring: 10+ years of commercial experience and/or commercial transformation background (in market or regional) Proven track record in winning through execution and crafting the future through critical thinking Strong collaborator management, ability to influence and partner at senior level and experience in leading a successful team. Experience of change management and commercial strategy development. Has a validated ability to deliver results and drive transformation through the organisation The skills you will need: Craft the Future by crafting a commercial transformation ambition and concrete EDGE plan to deliver this. Win Through Execution by leading the deployment of EDGE overall project and change with the in-market commercial leadership teams Act like an owner in demonstrating shared accountability for implementation and holding self and others to the highest standards Ability to influence and build credibility with senior collaborators in market & in other teams (Global Sales, DBS) Build and mentor a team with varied strengths to unlock performance and growth Growth mindset; restless & agile; change agent Knowledge of Spanish is an advantage Working with us Flexibility This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don't let anything stop you from applying.
Diversity statement Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
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