.Area : Brand Management South EuropeDepartment : Brand ActivationIndirect/secondary reporting line : -Subsidiary/country : IberiaLocation: Zaragoza / MadridGSMS Grade : M4Personnel Managed: noCost Center/Budget:Key ResponsibilitiesSupport the planning and execution of Football PR campaigns to increase brand awareness and consumer engagement.Identify opportunities to connect Influencers and journalists to our brand through content creation, activations, campaign, seedings, etcBuild and maintain strong relationships across traditional and new media platforms. Lead the identification and fostering of new media partners.Build partnership with content creators and their respective agencies and design partnership strategies to achieve business goals.Help plan and coordinate events and different activations to increase adidas Football visibility in Spain. Supervise external agencies on category initiatives, setting measurable objectives for new content generation and media coverage.Work closely with other markets to ensure visibility and alignment throughout the several PR Football plans.Monitor media and content creators coverage and prepare regular reports on the company's image in the Spanish market.Act as a link between the Brand Activation and Sports Marketing areas by supporting Partner Activation planning and execution.Key Relationships:External:Content creators, agencies and partnershipsMedia outletsFootball players agenciesInternal:Global Newsroom EditorsLocal Brand Activation TeamSports Marketing / Account MarketingMembership / ecomKPIsBrand / Category Net SalesBrand Health (Market Share), focus on GenZ and Alpha.Budget ManagementKnowledge, Skills, And AbilitiesProfound knowledge of football industry and key stakeholders: from content creators to journalists, footballs players, institutions, etc.Creativity: initiative, autonomy, enthusiasm for the new, ability to explore new ways of doing and thinking, curiosity.Great negotiation skills, influence, and the ability to generate empathy.Strong organizational, problem solving, time management and resolution skills.Collaboration: great capacity for teamwork, flexible, encourages dialogue.Ability to manage several projects at the same time and great prioritization capacity.Proficiency in building trust and decision-making ability.Great knowledge of consumer-oriented marketing, especially in the digital world.Marketing Budget ManagementAbility to effectively present information and respond to questions from groups of managers, media, content creators, agencies and the general public.Ability to write reports, business correspondence and presentations.Unconventional business hours may be required. (evenings, weekends)Requisite Education and Experience / Minimum QualificationsUniversity degree. Preferably Journalism, Public Relations, Marketing, Economics or Business Administration.Minimum 5 years of progressive professional experience in PR departments, Marketing or PR Agency
