Q-160 | Vice President Of Integrated Marketing & Communications, Europe

.About usAs one of Europe's fastest growing greentech scale-ups, Otovo is determined to make our dream of bringing solar energy to every home a reality.We enable homeowners in 13 European countries to easily install solar panels, batteries, electrical vehicle chargers and heat pumps to make their homes solar-powered and sustainable.We make solar easy by providing tailored offers to customers visiting our website and entering their address. With our proprietary technology and efficient processes we match every customer to an offer that meets their needs without a need for a site visit.Our app seamlessly guides customers from contract to installation to energy productionWe give customers the best value thanks to our marketplace model where qualified local installers compete for projects and thanks to our solar subscription (leasing) offering that allows customers to start saving money straight away without any upfront outlayWe are a partner that our customer can trust - driven by our Scandinavian values of fairness and quality, we are a public company with pan-European presence and tens of thousands of satisfied customers.We have come a long way since launching in 2016 we're now serving customers in Norway, Sweden, France, Spain, Poland, Italy, Germany, Austria, Portugal, UK, Belgium, Netherlands and Switzerland.We need your helpWe seek a passionate, creative, impactful and collaborative VP of Integrated Marketing and Communications to join our Madrid-based pan-European Marketing team, reporting to the CMO.This is a pivotal multi-faceted role in which you will bring together our brand positioning, test & scale awareness and consideration-driving activities, drive an impactful promotional calendar,be responsible for content creation and all of our PR and Communications activities - both centrally and in partnership with all of the in-market operating teams.In 2023 Otovo centralised pan-European marketing in Madrid and has built up a dynamic, ambitious, international / multilingual team of professionals who are passionate about being the very best team in the business and delivering on the mission of putting solar panels on every roof in Europe and a battery in every home.In this role you will lead the Content team as well as direct PR agencies in various locations. Other Madrid-based peer teams include Performance Marketing, SEO, Partnerships & Affiliates.We also have on-the-ground Marketing Managers across our markets, with whom you and your team will collaborate intensively on implementation of centrally-driven activities and pilots of new ideas.Your responsibilities will include :Understand and always be the voice of our customersOwn articulation and development of the Otovo brand in all its facets - unique selling points (USPs) / positioning, personality / tone of voice, visual identity