.Data, Analytics & Insight Mexico City,MexicoDescriptionWe are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers helps our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients' businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our "new power" where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.O verview of Role :We are seeking a highly motivated and organized Measurement & Analytics Manager/Lead to join our team at Essence Media c om to join the Coca-Cola team in Latam and focus on supporting strategic TCCC initiative Experimentation @ Scale .Experimentation at Scale D / AD role is focusing on driving testing workstream (E@ S) for TCCC across in Latam .In this role you will be main point of contact for Experimentation@ Scale initiative in Latam, working with global Essencemediacom Data an Experimentation team, Latam TCCC E@ S team and Latam Essence mediacom teams.Key objective of the role is to lead an initiative in the region, including: define key testing areas and coordinate learning agenda with the global priorities, streng then local expertise in testing and measurement, lead E@S project in Latam collaborating with various teams internally and on TCCC side .The primary role is to co-create and execute learning agenda for TCCC in Latam: from ideation to execution and analytics, working alongside with analytics and executional teams in each of the Latam markets.Director / Associate Director will work closely with TCCC global Data & Measurement lead, client teams and local OUs client teams .Y our Impact :CO-create and develop annual global learning agenda; Organize and lead E@S processes on EMC side across all OUs, including tests set-up, tests tracking, measurement for E@S, learning sharing and implementation; Develop measurement and analytics approach for E@S depending on the type of the test / hypothesis, etc
