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Senior B2B Marketing Specialist - Spain

Senior B2B Marketing Specialist - Spain
Empresa:

The Fork


Detalles de la oferta

.Welcome to TheFork! We're on a mission to bring people together, feed the human spirit and champion restaurant culture because we strongly believe the best things in life happen around the table, and we want you to experience those unforgettable moments.Founded in 2007 and present in 12 countries, we are the leading restaurant booking platform across Europe, and offer the broadest community of diners access to thousands of incredible restaurants. How do we make this happen? Through our exceptional lineup of products:TheFork App: our free restaurant discovery & booking app that helps you find your next table with easeTheFork Manager: our innovative software tool that digitizes restaurant operations and helps restaurateurs manage their bookings and increase their revenueTheFork PAY and TheFork Gift Card: quick and easy ways to pay directly from TheFork app, making the payment process a piece of cake.What you will do:Looking for a strong B2B marketer that will support us to scale our acquisition efforts, maximize our retention rate, and build a strong brand within the hospitality industry.As the Project Manager you will ensure a consistent experience across all touch points for our restaurant partners, both our prospects and our clients. Your role will be transversal and you will be working with local and central marketing teams and our sales teams on a daily basis.Main Responsibilities:B2B Marketing Plan for Spain. You will be responsible for adapting the Global plan in your market, coordinating the activities within it and liaising with our Sales team and marketing functions, always being supported by an external agency with the objective to improve TheFork awareness and reputation in the restaurant sector.Inbound : Optimize our lead generation efforts together with the Central Sales team and Local Sales teams. Monitor results and share them with the sales & marketing team.Communication : Ensure all of our B2B communications are aligned with our brand strategy, guidelines and ambition.Sales Team Support: Manage sales materials & needs to support our acquisition and retention efforts. Define our content marketing approach, create the content required and orchestrate its implementation during the year. Actively collaborate with the Spanish Marketing Director and Sales teams to develop a holistic B2B Marketing Strategy.Content : Coordinate, maintain and publish content on our B2B Site & Blog pages together with the external agency.NPS : Owning and growing restaurants satisfaction by identifying drivers of satisfaction & irritants through the NPS of customers & restaurants and follow up to take actions with stakeholders related.Paid online campaigns: work together with our local & central brand team in order to develop the creativities for B2B paid campaigns


Fuente: Jobtome_Ppc

Requisitos

Senior B2B Marketing Specialist - Spain
Empresa:

The Fork


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