. ROLE PROFILE JOB TITLE: PRRP Trade B2B Analyst EXTERNAL JOB TITLE: Trade B2B Analyst FUNCTION: PRRP SUB FUNCTION: Trade Support CITY & COUNTRY: Madrid, Spain ROLE SUMMARY What are the key objectives and expectations from this role? Ensure all reports between field force and B2B department are elaborated and updatedAnalysis and control of the CRM platform Support development of other marketing B2B activities in Iberia marketCreate Dview field force monthly presentationsSupport and link between field force and B2B departmentComply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS standards and procedures BAT groupWhat is the direct impact of this role on the team or organization? Provide information and analysis data Ensures CRM database is updated and runningReports to PRRP Trade Support Manager Number of Direct Reports 0 Core Relationships Internal –Field force, Marketing, finance, Legal, IT External – PR agencies Geographic Scope Iberia market Travel Required 10% (occasionally) ACCOUNTABILITIES ProactiveTeam workingAnalytical capacityPressure managementIndependent with decision makingStrategic visionResults-drivenBest in class execution EXPERIENCE, SKILLS, KNOWLEDGE ESSENTIAL Experience Required Preferible previous experience in Trade Marketing, Brand marketing team or data or PR agencyTechnical / Functional / Leadership Skills Required User knowledge of content editing skills: Word, Excel, PowerPoint, etc. and preferably CRM databases managementGood communication skillsCommercial skills in Trade marketing projectsCritical and analytical thinkingProblem solving and making things happenEducation / Qualifications / Certifications Required University degree marketing and/or Business AdministrationMaster's degree in Marketing will be valued positively Level of English (both oral and written) = B2-C1BENEFICIAL Similar experience in other companiesWork experience during student liveQUALIFYING QUESTIONS FOR APPLICANTS Are you familiar with CRM platforms and/or engagement programs?Do you have a recent experience in a problem solving situation with learnings?WE ARE BAT At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.See what is possible for you at BAT. Global Top Employer with 53,000 BAT people across more than 180 marketsBrands sold in over 200 markets, made in 44 factories in 42 countriesNewly established Tech Hubs building world-class capabilities for innovation in 4 strategic locationsDiversity leader in the Financial Times and International Women's Day Best Practice winnerSeal Award winner – one of 50 most sustainable companiesBELONGING, ACHIEVING, TOGETHER Collaboration, diversity and teamwork underpin everything we do here at BAT.We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. .
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