.Wallapop is a Barcelona-based scale-up driven by the purpose of empowering people to embrace a more conscious and human way of consumption. We believe in a world where a collaborative economy is mainstream. This is what drives us. ð«Wallapop operates in Spain, Italy, and Portugal, offering a catalog of several hundreds of millions of products and services. Powered by technical innovation and continuous improvement, we bring together the scale & trust of classifieds with the marketplace's convenience & reach. ð Our mission is to enable a connected trade ecosystem, making 2nd-hand the norm through smart use of technology.Backed by top investors such as Accel, Insight Partners & Naver Corp we bring our total valuation to 690 million EUR and are embarking on our international journey with the aim to become the world's best unique goods trading platform.Do note that all our jobs areð Barcelona based. We work in a hybrid model, we offer a flexible work environment where regular office attendance is expected for which the frequency is determined at a team level.The Challenge ð§We are seeking a B2B Marketing Lead who will give support to the complete marketing experience for professional sellers on Wallapop. The candidate will have experience in developing marketing plans as well as a history of discovering and analyzing customers' motivations, for B2B customers, to execute innovative customer outreach initiativesThe B2B Marketing Lead as an individual contributor (with no team in charge) is responsible for carrying out all marketing activities, helping the sales and product teams to generate revenue by launching marketing tactics that focus on acquisition, retention and increase penetration and usage of Wallapop products in Spain. This position must work to establish an effective relationship with the whole marketing team and with our business partners from the different business units (Seller, PRO, Motor, Bumpers...) and other internal teams (e.G. UX, Analytics, Research, Product).You will help inform and educate professional sellers, partners, and opinion leaders about the benefits of Wallapop products, our company culture/values, and our approach to the B2B marketing opportunity.What You Will Do ðIdentify Growth Opportunities: Analyze revenue streams and customer journeys to uncover growth opportunities. Collaborate with marketing, sales, analytics, and research teams to detect opportunities and pain points to grow Wallapop's professional user base.Build and execute Marketing Strategies: Develop and implement data-driven marketing plans collaborating with all marketing channels addressing key insights and pain points to acquire, engage, and retain professional users. Create measurable tactics across all marketing areas to drive results and address business needs effectively
