.CRM Manager is responsible for defining the CRM vision of the Company to maximise lead generation at every stage of the customer lifecycle.In his or her day-to-day:Defines the data model and the CRM structure based on the company's objectives, customer profiles and customer lifecycle.Ensures the correct capture of relevant information at each stage of the customer lifecycle, modelling the data for its integration and subsequent activation.Responsible for ensuring that the company's stack (Martech & Adtech) is correctly integrated with the different data capture sources.Develops the customer analytics, defining the strategy of segmentation of current customer base (behavioural, attitudinal, demographic)Definition and development of lead scoring and grading models for the prioritisation of sales team tasks and the of the sales team's tasks and the personalisation of communications.Develops the company's reporting capabilities according to the needs of each business unit.Development and monitoring of the relationship marketing strategy in the different stages of the customer lifecycle.Consumer lifecycle: Continuously monitor and improve the customer journey map, identify opportunities, plan and deliver customer lifetime value strategies to increase customer activation and retention, make sure relevant tests are running and the learnings are democratized to all company to maximize commercial opportunities according to the user needs and experienceMaximise the effectiveness of company communications. Through analysis and discovery of insights, develop database segmentations that convert into more relevant communications.Collaborates with the marketing and sales team in the development and execution of the different marketing campaigns, executing the segmentation and activation operations via email according to the company's commercial needs.Identifies and evaluates new trends and technologies to be applied in the nurturing and retention strategies of the contact and customer base retention strategies.Builds and optimises internal processes related to CRM in order to satisfy the needs of the different business units, working with stakeholders to assess and identify opportunities for improvement.We're looking for a professional who can demonstrate the below skills & experience:5 years experience with CRM platforms such as SAP Sales Cloud or HubspotExperience in defining data models and CRM structre adapted to the customer lifecycle and business model
