.Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online.Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.About the role The Customer Trade Marketing Manager for Regionals & Traditional channel plays a key role within the Country Sales & Trade Marketing team, being responsible for driving 4P's activation excellence in store across its channel and brands with a clear focus on growing sell out for our brands.Your responsibilities RB 4P activation plan by customer ownership and executionLSM ownershipActivation of LSM guidelines for focus brands at customer levelPlacement compliance by customer, collects input from customers and adapt brand strategy to each of the realitiesPromo strategy compliance by customer on each of the brandsBrands Must stock list tracking and plan by customerCategory managementSeizes category management projects opportunities where applicableTargetsDefines targets by customer and align with Mkt& SalesNPDs implementation plan on the marketLSM scorecardsSell-out and main KPIsProvide sell-in & sell-out analisys review monthly understanding which are the main KPIs impacting on itCustomer engagement and activationNurture dialogue and contact points with customers to understand thinking and behavior and gain insight into customer & brands strategiesDevelop compelling trade storiesDevelop the brand strategy for the T2T meetingsRegularly monitor and improve in-market execution (field visits, 4P execution)Brands Promo and activation guidelines by customer, ROI calculation and implementation evaluation together with KAM. Proposes action plan for gaps recoveryGPVDevelop FSF presentations and visit guidelines to support the initiatives doyment to customersSales force coaching on in-market execution principlesPOSMDefine secondary placements activation strategySupports pre-packs activation in cooperation with Mkt/POSM manager/KAMsThe experience we're looking for At least 3/4 years of experience in same role or similarPrevious experience in FMCG/Pharma companies will be valuable
