Descripción Del Puesto#LI-EUAccenture Song helps the world's leading brands transform their customer experiences across the entire customer journey, including experience design, marketing, content and commerce. We are disrupting the traditional agency landscape by bringing together the capabilities of a creative agency, business consultancy, and technology powerhouse. We are looking for a skilled Insight Manager / Data Science Analytics (Senior Analyst).Main responsibilities?Responsible for delivery of actionable local insights, market specific research and bringing localization of audience segmentation to life in market campaignsInterlock with global analytics hub in Mumbai, ensuring front end analytics are relevant and adopted in local markets, including dashboards, models, A B testing, etc.Responsible for developing and delivering Analytics roadmap for the market, identifying priorities and business goals to be driven or influenced by AnalyticsCreation of action plans for market using analytics outputs and insights across digital, customer, campaign and social mediaSupport business performance tracking and analysis, insights generation to drive marketing actions, optimization of different processes along the entire sales funnelManage end to end analytics activities including data reports, data enrichment, campaign KPIs and insights according to market specific objectiveRoles??Prepare customized localized analytics reports including optimizations and actionable insights for campaigns, consumer research and asset adoption figures?Manage and document key learnings and best practice based on historical performance ?Communicate cross functional insights and analysis results to leadership ?Identify new analytic trends/data needs that build the client's value case?Work with businesses and functions to maintain / upgrade existing models?Interface with clients on technical and business issues from initiation through delivery?Work with functions to conduct scenario planning & analysis and interpret trends and variances?Work with offshore delivery leads to build and execute analytics plans and prioritiesRequisitosSkills, experience and qualifications required:Strong programming skills with querying languages SLQ, SAS, etc.Experience with Big Query, GA, GA4Experience with data visualization tools Tableau, Power Bi, etc.Experience with A B testing and UX software, ie Google Optimize, Adobe target, Decibel...Experience with Excel, Word, and PowerPoint.High level of English.Todas las decisiones de empleo se tomarán sin importar la edad, raza, credo, color, religión, sexo, origen nacional, ascendencia, grado de discapacidad, estado de veterano, orientación sexual, identidad o expresión de género, información genética, estado civil, estado de ciudadanía o cualquier otro motivo o circunstancias protegidas por las leyes federales, estatales o locales.MadridJob No. 11887119Full-time - Hybrid
