Director, Content Engine Lead

.Pfizer Vice President, Oncology Breast Therapeutic Area Medical Head, MD in New York City, Bot Pfizer Senior Manager, DevSecOps Engineering in Collegeville, Bot Pfizer Custom Drug Product Sales Sr. Manager in Collegeville, Bot Featured Employers Company: PfizerLocation:, BotEmployment Type: Full TimeDate Posted: 05/17/2024Job Categories:Advertising/Marketing/Public Relations, Arts, Entertainment, and Media, Government and Policy, Healthcare, Other, Healthcare, Practitioner and Technician, Information Technology, Legal, Sales, Publishing, Broadcasting/Communications, Quality Control, Research & Development, Medical, Energy / Utilities Job Description Director, Content Engine Lead**Why Patients Need You**Through the power of our seven portfolios, we have an unparalleled opportunity to learn faster, act quicker, and be bolder. Whether you are responsible for leading commercial strategies or supporting the development and implementation, your role can transform the way we launch our products to get them into the hands of our patients faster and with more impact.**What You Will Achieve**The Director, Content Engine Lead, is a new role within the Chief Marketing Office that reports up through the newly established Earned and Partnerships function.You will join this team and help to establish the content and opportunistic strategy (based on insights / analytics) for our commercial portfolio and our CMO executive content.You will build and manage a team that drives this content strategy across our portfolio of commercial products.You will assess and advise on optimizing content/social channels integrated with our commercial platforms where there are gaps; manage KPIs for contentchannels and continuously adapt based on audience and business needs.You will create agile process for brands / commercial organization to respond to opportunistic moments with content that fits into culture.You will help to evolve and maintain a rapid response and proactive content engine - aligned to priorities and therapeutic areas.You will need to work cross-functionally to create commercial / marketing content across a matrix environment (corporate affairs, cross-CMO organization, brand teams)