Gelato Group Gelato Group consists of three different business units, starting with Optimalprint as our B2C business, offering personalized products to consumers all over the world. Secondly, Gelato Create caters to our creators through our software platform, and connects them with a global range of production partners. Lastly, we have our newest business unit, GelatoConnect. With GelatoConnect, we have built the largest ecosystem in the printing industry, which offers cost savings and efficiency for all improvements for all production hubs.The position We are seeking a dynamic and experienced Director of Product Marketing to develop, organize and implement our global product marketing practice. The role is responsible for driving Gelato's go-to-market strategy and the ideal candidate will have a proven track record in developing and executing a best-in-class product marketing practice in a global B2B SaaS organization.Some of your key responsibilities will includeDevelop and articulate a clear vision for the go-to-market strategy, ensuring alignment with overall business objectivesDefine and refine product messaging and positioning that effectively communicates the value proposition to target audiences and differentiates our products in the marketConduct thorough competitive analysis to identify market trends, opportunities and threats, providing insights that inform product strategy and positioningCollaborate closely with the sales team to create effective sales play that drive engagement and conversion, leveraging market insights and customer feedbackDrive cross-functional awareness and understanding of go-to-market initiatives with enablement materials and trainingCraft compelling and cohesive sales narratives that resonate with target audiences and effectively communicate the brand story and product benefits.Develop high-impact sales collateral, including presentations, case studies, whitepapers, and other materials, to support the sales team in their efforts.Implement a comprehensive content strategy that encompasses thought leadership, educational content, and promotional materials to build brand awareness and credibility.Lead cross-functional teams to plan and execute successful product launches, ensuring coordinated efforts across marketing, sales, and product development.Hire, train, coach and motivate a team of product marketers to align to business goals and deliver key artifacts for cross-functional teams.Research, define and develop plans for new markets in partnership with go-to-market leaders to expand Gelato total addressable market.Who you areYou have a start-up mentality, incredible stamina, resilience, and grit. You're a doer. You change until you win. You feel comfortable getting your hands dirty while never losing sight of long-term ambition. You are confident in your abilities and experience, yet humble and curious in your execution. Embracing change, complexity, and ambiguity while also navigating a little bit of chaos is essential for success in this role. Working in Gelato means not only thriving in such an environment, but also finding comfort in being uncomfortable.Our minimum requirements for this role include:Experience as a Director or leading the Product Marketing driving strategy and execution.Proven ability to analyze markets and help drive our go-to-market direction.Data driven in your approach to help make informed decisions.Ability to move at a fast pace and comfortable in an iterative environment..Experience building messaging and content for all go-to-market functions inclusive of demand generation, sales,Experience building and leading high performance teams, developing and operationalizing brand marketing organizationsProven ability to help drive team enablement of GTM strategy and content to supportComfortable working with stakeholders across c-suite, marketing, sales, customer success.Excellent project management and time management skills.Proven ability to work with products to help narrate roadmap and message the value proposition of release cycles to our customers, partners, and prospects.You are comfortable prioritizing a strategy, setting expectations, and at times saying "no" diplomatically.#J-18808-Ljbffr
