Global Director of Media Experience (Mx) Analytics page is loaded Global Director of Media Experience (Mx) Analytics Apply remote type Hybrid locations Madrid time type Full time posted on Posted 30+ Days Ago job requisition id JR0066069 Hybrid Agency :
Havas Media Job Description Summary :
Global Director of Media Experience (Mx) Analytics:
The Mx System is the operating model of the agency, guiding our structure, the roles we have created, our process and our toolkit. The Mx Process consists of four stages: Mx Intelligence, Mx Design, Mx Activation and Mx Analytics. This role is specifically focused on Mx Analytics, which is transversal and touches every other part of the Mx System.
Purpose of the Role:
The Global Director of Mx Analytics will roll out and champion the global agenda for Havas Media's approach to the use of data and technology as part of the Mx System. The role is a critical lynch pin between the global vision and the local delivery through the in-market SME leads across measurement, data, and analytics. You will work closely with the local markets and global hubs to roll out the Mx Analytics approach, the application of our suite of products and services and building a global culture of analytics. You will also be responsible for the business ownership and development of our "freemium" analytics products.
The role reports to the Executive Vice President of CSA & Mx Analytics. Job Description : Key A reas of Responsibility 1) Mx Analytics
Spearhead the roll out of Mx Analytics, as part of the broader Mx refresh roll out Evangelise and train in the best practice use of the Mx Analytics process and toolkit, providing thought leadership, inspiration, and practical "how to" content for local market and key international teams Build relationships with local market Mx Analytics leads and foster strong collaboration between Global and Local markets Support Global New Business from an Mx Analytics perspective, to build data and measurement frameworks and approaches to diagnose clients' business problems and justify our recommendations. Develop comfort with presenting Mx Analytics and the associated Converged toolkit in new business pitches Develop and champion key supporting concepts of Meaningful Media with regards to evolving measurement beyond media metrics such as reach, cost and basic quality parameters. Our focus is to deliver on attention, effectiveness, and incremental outcomes from media Participate as a leader in the Global Data & Measurement community including helping to lead calls, bring in new presentations and facilitate cross-market knowledge sharing Help d rive the global thought leadership agenda for Havas Media with regards to Mx Analytics: data, technology , and measurement working in conjunction with CSA leads 2) Freemium Analytics products
Act as the business owner for the development of our "freemium" analytics products in 2024 and beyond Be the liaison between the local markets, global client leads and the product teams to ensure the products meet the needs of clients Work closely with the product team to develop ideas and provide feedback Identify additional products or areas for development beyond 2024 #LI-AC1
Skills :
Data Solutions, Digital Analytics, Technology Marketing Contract Type :
PermanentHere at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job. Due to high volume of applications, only eligible or matching candidates will be contacted by us. Introduce YourselfIf you don't find a suitable opening on our Career Site, don't worry! You can still send your resume to us.
Founded in 1835 by Charles-Louis Havas, Havas is one of the world's largest global communications groups, with more than 22,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model covering all communications activities. The teams of the three business units, Creative, Media and Health & You, work together with agility and in perfect synergy to offer clients tailor-made, meaningful, innovative and entertainment-oriented solutions that support them in their positive transformation.
Life at Havas We take great pride in our Havas family. They bring many unique personalities, perspectives and passions to their work. Collaboration is at the core of how we operate, and Havas Villages are the homes we work in. We encourage our people to take advantage of our many opportunities to learn and grow. Through local agency training sessions, our unique global and development programs, we offer our people endless opportunities to explore.
Havas Creative Network At Havas, we believe creativity isn't just a description of our business, it is part of our agencies' DNA. We bring together some of the industry's most creative and accomplished agencies. By combining creative expertise with the strategic and innovative power of our Villages, we can build seamless teams around the individual needs of each of our clients.
Havas Media Network We create the best media experience, capitalizing on the most meaningful media to build more meaningful brands. We know how to connect a client with their target audience – in the context of where they are, through the content they pay attention to. We deliver this expertise through the Mx System, our global operating methodology and strategic planning process, that creates value for our clients by turning consumer intelligence into clear growth targets, aligning stakeholders and KPIs, and measuring the impact of media experiences.
Havas Health & You Driven by human purpose and focused on the betterment of humanity through health, Havas Health & You leverages a global collection of experts and individuals to help people everywhere live healthier lives. With a spirit rooted in innovation, creativity, and education, we are dedicated to delivering consistent excellence and groundbreaking work.
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