Head of Customer Marketing Luxury, Southern Europe Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value.
About the role Purpose The Southern Europe Head of Reserve and Luxury role will be integral to building a successful, scalable and balanced Reserve and Luxury business in Southern Europe and will be responsible for driving the right distribution and commercial execution of Luxury product within the region of Southern Europe. This role is accountable for the definition of our Luxury portfolio strategy across all channels and countries within Southern Europe and the brilliant execution of the premium segment in the On Trade as well.
Complexity This role has market scope and will have priorities that range from strategic planning and collaborating with the Global Luxury Team, different Market and global Marketing teams as well as handling commercial executions with the local commercial leads in the market.
Ability to adapt and tailor ideas and thinking to ensure relevance and alignment across the SE countries while establishing a common language and ways of working is crucial.
Reserve and Luxury is a fast-growing business that is a strategic priority for Diageo. There is a big ambition to grow this side of the business and this role will play a key role in achieving this. This role will need to implement innovative ways, challenge the status quo, as well as lead multiple relationships and influence Customer Marketing leads, Sales Directors, Marketing Directors, and The Global Luxury Team.
People management and an ability to influence, encourage and lead others will be vital. The scope of this role is still evolving; hence there is freedom for the individual to build the conditions to achieve the objectives.
The role will be a crucial link between the local commercial teams and the Global Luxury Team, facilitating excellence of execution and efficient commercialisation of Luxury product.
Luxury portfolio market strategy alongside Consumer MarketingDefinition of priorities and investment principles across all channels and countriesDefinition of tools for luxury portfolio across all channels through the Shopper Marketing functionActivation investment in TLA/Pacemaker segments in all countries including On Trade and retail accountsBrand allocations and priorities in all planning processesTop accountabilities: Responsible for working with a cross-functional team to build and ensure accurate execution of the Reserve and Luxury strategy, ambition and plans for Southern EuropeBe the link with the Luxury Global team and work with the Southern Europe Marketing and Sales Leads to provide Market input into the Global Luxury StrategyDeliver a Southern Europe Growth Plan for Reserve and Luxury, with input from the different countries and consumer insightsTrack progress on Reserve and Luxury in Southern Europe and take actions to keep on trackPartner with Supply Planning to hold Sales teams to account on leading their stock levels and demand forecasts for high value and in-demand stockBe responsible for the allocations process for luxury & special releases across Southern EuropeIdentify Capability needs across Southern Europe and build plansPartner with the Southern Europe Brand Teams to ensure robust BTL/ATL plans are in place and coordinate with relevant teams to make it happen, with outstanding executionSupport investment requests for Reserve and LuxuryLook for new RTC opportunities for Reserve and Luxury within Southern EuropeCarry out regular M&E on Reserve and Luxury Innovation launchesAbout you Crucial experience required 10+ years commercial/customer marketing/ experienceOn trade and Luxury experienceAbility to influence internal and external partners at all levelsExcellent leadership, relationship-building and communication skillsOutstanding analytical skills and ability to compile & collate data to derive insight and actionGood commercial understanding, P&L literacy - strong numerical skills.Excellent English and Spanish language skills (Italian, French, Portuguese would be an advantage)Working with us Flexibility This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don't let anything stop you from applying.
Diversity statement Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with talented thinkers, leaders, and makers from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.
DRINKIQWhat's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ .
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