(I) - Senior Marketing | (Dz-527)

Job DescriptionWe are seeking a Marketing Manager who understands B2B marketing, ideally in the context of professional services, to join our team. The ideal candidate will be responsible for developing and executing marketing strategies that will help us achieve our business goals. You will work closely with cross-functional teams, BU, GTM teams, and the global marketing team to provide strategic direction and execute on campaigns for the Other Markets region (IMEA, SELAM, and APAC). You will also be responsible for identifying critical conversion points and drop-off points and optimizing user funnels and brand loyalty. You will design, elaborate,and present results around KPIs and OKRs for top-management on country-specific marketing activities. You will help with the management of yearly strategy planning and budgets. You will collect, analyse, and report regional data for presentation and coordination through dashboards and reports. ResponsibilitiesDevelop marketing campaigns and help curate content to create demand from clients using both inbound and outbound strategies. Campaigns will include digital, email, in persona events, awards, writing and publications. Develop and execute social media strategies making content relevant and personal for each region. Develop social media ideas and plans to support adaptation by regions. Manage monthly calendars, results, budgeting, and alignment with partners and agencies. Coordinate with cross-functional teams, BU, GTM, and global to provide strategic directions for campaigns. Identify critical conversion points and drop-off points and optimize user funnels and brand loyalty. Supervise press publications, making each relevant to the country and location. Establish relationships with press and social media agencies. Manage content localization,making it relevant to each geography. Manage the website for the region, and partner with the global website team to ensure regional and local content is highlighted. Lead events across the region. Creation, planning, registrations, web, and follow ups, and turn over to the sales enablement team for follow up to set meetings. Execute and measure the impact of marketing in coordination with partners. Collect, analyze, and report regional data for presentation and coordination through dashboards and reports. Design, elaborate, and present results around KPIs and OKRs for top-management on country-specific marketing activities. Help with the management of yearly strategy planning and budgets. QualificationsBachelors degree in marketing or related field. 3+ years of experience in B2B marketing management.Experience in professional services marketing highly desired. High levels of Spanish and English; ability to create content in both languages highly desired. Strong analytical skills and data-driven thinking. Excellent, proven written and oral communication skills; experience with copy writing, case study writing and other collateral creation highly desiredExceptional project management skills and experience. Ability to work independently and as part of a team. Comfortable and experienced in working with senior leaders and experts. Experience with digital marketing, social media, and web analytics. Experience with press and event management. Experience and working knowledge of Salesforce/Pardot and other marketing software desired. If you are interested in this position, please send your resume and cover letter to our HR department.We look forward to hearing from you!Practice/Department:Sales & Marketing PracticeLocation:Madrid, SpainPosition Type:Welcome to hacendo.comkitempleo. es asks for your consent to use your personal data to: perm_identity perm_identity Personalised advertising and content, advertising and content measurement, audience research and services development devices devices Store and/or access information on a device Some vendors may process your personal data on the basis of legitimate interest, which you can object to by managing your options below. Look for a link at the bottom of this page or in our privacy policy where you can withdraw consent. Data preferencesYou can choose how your personal data is used. 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For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns. Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e. g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you. 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Exponential Interactive, Inc d/b/a VDX. tvData collected and processed: Probabilistic identifiers, Device identifiers, Users' profiles, IP addresses, Privacy choices, Browsing and interaction data, Non-precise location dataData collected and processed: Probabilistic identifiers, Authentication-derived identifiers, Precise location data, Device identifiers, IP addresses, Privacy choices, Device characteristics, Browsing and interaction data, Non-precise location dataData collected and processed: Probabilistic identifiers, IP addresses, Browsing and interaction dataData collected and processed: Precise location data, Device identifiers, IP addresses, Privacy choices, Device characteristics, Non-precise location dataData collected and processed: Probabilistic identifiers, Authentication-derived identifiers, Device identifiers, Users' profiles, IP addresses, Privacy choices, Device characteristics, User-provided data, Browsing and interaction data, Non-precise location dataData collected and processed: Probabilistic identifiers, Precise location data, Device identifiers, IP addresses, Privacy choices, Device characteristics, Browsing and interaction data, Non-precise location dataData collected and processed: Users' profiles, IP addresses, Privacy choices, Device characteristics, Browsing and interaction data, Non-precise location dataData collected and processed: Probabilistic identifiers, Authentication-derived identifiers, Device identifiers, Users' profiles, IP addresses, Device characteristics,#J-18808-Ljbffr