.General PurposeThe Digital Growth Hype team is a unit dedicated to the Hype business across its different digital touchpoints targeting the sneaker and streetwear consumer. As a Digital Operations Manager you will be responsible for overseeing our CONFIRMED app and executing Hype Launches for our top collaborations. The team aims to deliver the most premium consumer experience and works closely with our Digital Product and market teams.As a Manager Digital Operations - Hype at adidas you are responsible for specific business processes affecting small to medium user groups. Your task is to drive standardization and continuous improvement of assigned processes in collaboration with markets and other business stakeholders. Driving best practices, success criteria and contributing to a culture of operational excellence are just a few of the key activities that will be expected from this role. Additionally, you will be the key interface for local business stakeholders and markets affected by the processes within your area of responsibility.Key Responsibilities Scope: Accountable for specific business processes affecting small to medium user groups Process Definition & Documentation Define processes with global and local departments that will allow to leverage or build proper solutions with internal and external cooperation partners. Be the main process counterpart for local stakeholders concerning market roll-outs or new functionalities in your area of responsibility. Align processes within your scope of responsibility to the adidas application landscape through consistent integration via internal and external interfaces. Formalize and document the defined processes to provide transparency and sustained clarity for all stakeholders. Continuous Improvement Monitor and analyze respective processes continuously. Identify improvement opportunities and define respective solutions. Conduct process reviews involving all relevant stakeholders to collect appropriate feedback and define/enrich a backlog of improvements. Define change requests for new functionalities in sufficient detail for qualification and solution selection Document their implementation. Day-to-day Operaions Support markets and agile teams on day-to-day issue resolution and operations within your scope of responsibility. Best Practices Contribute and drive standard best practices and control methods. Drive best practice communication and trainings throughout the organization regarding your area of responsibility. "If required" Responsibilities People Management Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development. Provide team members/direct reports with clear direction and targets that are aligned with business needs and DBC objectives