Marketing Manager Italy @ Barcelona Based - M/F/D - Permanent Contract Partoo is a B2B SaaS scale-up who is committed to helping local businesses, large companies or SMEs to get closer to their customers. To do this, they have developed an all-in-one platform and different solutions that revolve around 3 value propositions: Get Found, Get Chosen and Get Clients.
Through these 3 propositions, they have developed several products that adapt to changes in the customer purchasing journey:
- Presence: Synchronize store information on main platforms (Google, Facebook, Waze, etc.), directories and GPS.
- Store Locator: Help customers find the store that's right for them with up-to-date local data and dedicated filters on retailer websites.
- Social Media: Manage posts on Facebook, Google, Instagram, etc.
- Review: Centralize, reply to and analyze customer reviews received on Google and Facebook.
- Booster: Get additional positive reviews on Google through SMS and QR codes.
- Messages: Centralize and reply to all chat messages received via Google Business Messages, Messenger and soon also via Instagram, WhatsApp, etc.
Some key figures --> Happy at Work label and the best Glassdoor rating in the French tech environment 4.7/5 with more than 250 reviews ??????????--> 420+ happy employees, 37 different nationalities, offices in Paris and Barcelona --> They manage 300,000 points of sale and work cross-functionally with +1000 chains (Carrefour, Generali, Toyota, Decathlon, Essilor, etc.) and +4,000 SMEs in around 150 countries.
The Italian market was opened in 2018 from the Barcelona office and now has 18 people in the sales, service, and marketing departments. To date, the Italian market has more than 50 active customers in its portfolio, and a horizontal presence across many sectors. Now we need a second person dedicated to marketing for the Italian market
MISSIONS of the Inbound-Growth Marketing Lead GenerationAbility to develop and organise Lead generation campaigns, both organically and paidManagement of the budget allocated to SEM campaignsAbility to write specific reports for campaigns with strategic KPIsContent & CommunicationWriting and/or translating content for blogs, articles or eBooksWriting and sending NewsLetters to our prospects and/or customer databasesSocial pages managementTracking of KPIs from different channelsBusiness Development of marketing actions with other companiesOrganizations and assistance to events and webinarsAs a fast-growing start-up, we always welcome new projects and ideas to improve our marketing performance.2-3 years of experience in Marketing or Agency departmentsNative Italian, excellent knowledge of English. Spanish and French are a plusStrong knowledge in Inbound and Lead generation through SEO, marketing automation tool and SEA (Google Ads, LinkedIn Marketing Solution, Facebook for Business)Strong creativity in content creationExperience in a SaaS company or agencyIn line with corporate values: curious, empathetic and funInterview video call with Giulia, Talent Acquisition (45')Interview video call with Alessandro, International Head of Marketing (1h)Take a look at our Employee Value Proposition Check our EVP that outlines what we offer !Location : Work from our offices in Barcelona (Rambla de Catalunya) Remote working : 3 days per week / 6 weeks per year from abroad (work from anywhere policy) after 1 year of seniority. ????#J-18808-Ljbffr
