As Partner Marketing – EMEA, you are an omnichannel marcomms expert and will be part of an entrepreneurial team in Europe's largest education company. You will plan and support the execution of International Marketing's large-scale integrated campaigns to generate demand and drive pipeline growth. You will work with EMEA institutions and their marketing teams, as well as Head of Sales, to fuel the explosive growth of their destination institutions.
We help innovative colleges and universities communicate with their recruitment partners in every global market. We put together structured, digital programmes for partner engagement, training, learning and development, and promotion. The communication we produce might be in any format: an app, email series, blog, roadshow, video, conference, webinar or live stream press release. It might be a big announcement, then followed up by personalised internal communications, with 'what this means for you' messages. They are always considered for the audience and adapted to the language, culture and commercial maturity of each market.
This systems-driven role sits atop a sophisticated marketing operation function dedicated to the strategy, execution, and ROI driven processes associated with each marketing request. We can guarantee variety, challenge and creativity on the forefront of innovation.
What will you be doing? Leading and delivering on the creation, strategy and delivery of programmes and campaigns designed to engage and ultimately deliver increased sales in collaboration with the EMEA Institutions and Head of Sales. You and the wider cross-functional team of developers, designers, copywriters, community managers, and marketeers will be responsible for the delivery of projects, working with the team and using your experience and ability to think and do, catch the detail, work hard, and be positive, to drive our institutions' business forward and, of course, produce work to be proud of, helping international students achieve their dreams of studying abroad.
We look for excellent delivery in areas like action plans, creating playbooks, bringing new products to market, leveraging all our channels (digital and physical). You will need to dive under the data, understand the trends, and recommend the next actions/projects to grow.
It will be in your hands to build campaigns that deliver solutions and keep control of an always fast-moving series of deliverables in an ever-changing environment. It will test and challenge your abilities to communicate, think ahead, work efficiently and cross-functionally, and prioritize.
The whole team is responsible for making sure the message is right, the content is on time and the effect is measurable. You'll need to be good at managing stakeholders, communicating updates and providing positive solutions. Above all, you will want to deliver what the institutions need using whatever form of communication they like. Our partners come first.
Responsibilities:
• Proactively identifying new project opportunities and potential new contacts within existing institutions
• Devise partner programmes that meet partners' needs, understanding their underlying business case
• Writing clear and accurate briefs
• Maintaining campaign tracking and reporting and measure performance of campaigns
• Create impeccable client relationships with our institutions through regular meetings, notes, action plans and other project management tools
• Identifying opportunities to do something different
• Manage stakeholders of all levels
Manage and continuously optimize our internal forums and communication channels (e.g., leads' meetings, executive updates/reviews) by establishing cadence, building agendas and curating contentOwn regular tracking of business performance and marketing impact metrics, evolving the framework in line with business and team priorities, and maintaining permanent repositories of key dataBuild executive-level communications for our team, ranging from launch and activity updates to C-level executive briefingsBuild, track, and update strategic narratives consolidating our go-to-market plans and defining objectives and key results. Codify ongoing learnings and facilitate best practice sharing between brands and regions.Address emerging strategic questions with smart framing, quick fact-gathering, and data-driven analysis to make recommendations on key decisions, manage change, and incubate new capabilitiesPlan and lead execution of the annual Marketing plan and implement quarterly reviews on what's working, what's not
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