.Barcelona AreaMarketing & Partnership – Growth /Full-time /HybridContentsquare is a global digital experience analytics company empowering the brands you interact with every day to build better online experiences for all. Since our founding in France in 2012, we have grown to be a truly global and distributed team – known as the CSquad – representing more than 72 nationalities across the world.In 2022, we raised $600M in Series F funding, and we were also recognized as a certified Great Place to Work in France, Germany, Israel, US and UK. In November 2023, we acquired Heap, our largest acquisition to date, strengthening our analytics platform to provide a 360 view of users' digital experience. Please Note: Scammers are posing as Contentsquare and Contentsquare team members. We'll never initially contact you via text or GChat, and never solicit money from you. Please visit our careers blog for more information.We are seeking a highly skilled and experienced Performance Marketing Manager with a proven track record in the B2B space. The ideal candidate will have a deep understanding of various digital marketing channels, with a particular focus on driving lead generation and pipeline growth efficiently. This role requires strategic thinking, data-driven decision-making, and the ability to implement innovative marketing campaigns that deliver measurable results.? What You'll DoStrategy Development:Develop and execute comprehensive performance marketing strategies aligned with business goals and objectives.Identify key target audiences and segments within the B2B space and devise tailored marketing approaches to reach them effectively.Continuously evaluate and optimize marketing strategies based on performance metrics and market trends.Campaign Management:Oversee the end-to-end execution of digital marketing campaigns across various channels such as PPC, SEM, display advertising, social media, email marketing, and content syndication.Collaborate with internal teams and external agencies to create compelling content, landing pages, and ad creatives optimized for lead generation and conversion.Implement A/B testing methodologies to refine messaging, targeting, and creative elements for maximum impact.Lead Generation and Conversion:Drive qualified leads and opportunities through targeted marketing efforts, focusing on increasing the efficiency of the lead generation process.Monitor lead acquisition costs, conversion rates, and other relevant KPIs to ensure optimal campaign performance and ROI.Work closely with the sales team to align marketing activities with the sales funnel and support lead nurturing initiatives.Data Analysis and Reporting:Utilize analytics tools and platforms to track, measure, and analyze the performance of marketing campaigns.Generate regular reports and dashboards to provide insights into key metrics, campaign effectiveness, and areas for improvement
