.150) ? true : false" :Class="{ 'scroll': scroll }"> Regional Category Integration Strategist Apply Now Save for LaterRegional Category Integration Strategist Creative Futures Mexico City,MexicoDescription The RoleAs a Category Integration Strategist, you will be expected to work across all categories, inspiring the strategies and approaches that move the business into the next realm ofmarketing excellence and consumer experience. You will be capable of collaborating closely with the Category Integration Lead ( Regional Account Director) and the Category Insights Leader (data & analytics partner) to develop 360-degree integrated brand strategies.You will be able to gather and organize all data, human and business category insights into a cohesive and compelling brief for our agency's to execute.You are expected to create clarity and inspiration around Regional client category charters (assignments). Ideally, you will have worked in many different types of agencies and be adapt at deciphering and interpreting many facets of strategy, including data, business reports, human insights and client and consumer research.You will work closely with Clients and agency leaders to maintain and enhance the GroupM/Client relationship, drive insightful creative work, and troubleshoot at the highest levels.You will also be required to lead our new Client business through a successful transition to an integrated, open-sourced creative engine, offering up all the GroupM capabilities necessary to solve Client's modern marketing challenges.As the Category Integration Strategist, you will be a member of the core Category Integration team, responsible for owning the strategic vision and brief client charters. You will bring to this role your multi-disciplinary thinking, inspiration, and passion for building the next realm of marketing excellence and consumer experience to the Client brand.Specifically, you will:§ Own the vision & strategy for a consumer-centric experience strategy, integrating multi-disciplinary thinking in one clear strategic framework to support and build Client's "Weekly+" consumption goal.§ Be responsible for organizing and converting key consumer insights into a concise and inspiring brief against which agency squads can execute.§ Envisage and define the structure of an idea across the entire consumer experience.§ Be very comfortable with media neutral channel planning (On/Off)§ Work with Capability leaders/experts to ensure development ideas will deliver against the integrated vision.§ Partner with the Regional Category Leaders to develop a vision for the brands and the category outside of charters, advising long range planning and being seen as a trusted part of the extended Client team in that process.§ Own the integration and vision for experimentation @ scale within a category.§ Partner with capability subject matter experts to integrate specialist thinking into the category charter process
