Pfizer Senior Manager, Earned Strategy & Activation in Bothell , United States Why Patients Need You Through the power of our seven portfolios, we have an unparalleled opportunity to learn faster, act quicker, and be bolder. Whether you are responsible for leading commercial strategies or supporting the development and implementation, your role can transform the way we launch our products to get them into the hands of patients faster and with more impact.
What You Will Achieve Join our newly established Earned Media and Partnerships Organization within our Chief Marketing Office to define strategies and activations for earned media across our business: You will:
Partner with brand teams and corporate affairs across Pfizer's commercial organization to develop strategies and activations for earned media leveraging capabilities from the CMO center of excellence
Orchestrate integrated planning process and execution of modern earned media strategies
Sit with cross functional teams to activate earned media plans across key therapeutic areas and tie back to systems and tools of the Chief Marketing Office
Background in healthcare a plus
Comfort in navigating paid, earned, owned
How You Will Achieve It Responsibility for creating effective earned media strategies and activations in partnership with cross-functional team to drive brand or therapeutic awareness, engagement and audience action
Understand the earned media landscape within the health or pharmaceutical space and have a clear point of view on how to navigate effectively based on the brief
Work in close partnership with our media planning team to bring synergies or amplification of their ideas on behalf of the brand
Identify gaps and opportunities in earned media plans and recommend solutions
Help to fine-tune measurement plan for earned media to demonstrate consistent value
Focus on digital and social communications to drive therapeutic area / brand awareness and visibility
In partnership with the Influencer center of excellence, activate influencer programs specific to therapeutic areas
Partner with our corporate affairs team, media planning team and brand teams to plan and activate integrated earned plans and programs
Collaborate with and lead agency and vendor partners for execution of earned activations
Ensure compliance with all regulations and guidelines for earned in the pharmaceutical space
Have an up-to-date knowledge of the latest trends, platforms and best practices for earned media campaigns
This highly visible role will be a key member of the Earned Media and Partnerships team; partnering closely with cross-functional team members across the Chief Marketing Organization, Corporate Affairs and Brand teams
Qualifications Must-Have 7+ years of earned experience either in-house or at the agency setting
Strong understanding of social media platforms, influencer marketing and listening tools
Strong examples of past work executing end-to-end earned campaigns
Growth mindset and ability to build something new in a white space
Strong understanding of the legal and compliance regulations in the pharmaceutical / health marketing space
Experience working with organizations going through transformations is a plus
Aptitude for convincing others (internally and externally) of the value of their ideas
Exceptional interpersonal skills and mastery of working in a matrix environment
Must be able to both drive strategy and execute with speed and high quality
Role model for the PFE Values (Courage, Excellence, Equity and Joy)
Executive presence and ability to interact and influence effectively with all levels of the organization
Strong communication skills with ability to articulate and optimize design based on the value to user and business
Discretion and trustworthiness in dealing with confidential information
Nice-to-Have Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Additional Job Information: The annual base salary for this position ranges from $117,300.00 to $195,500.00.* In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
The annual base salary for this position in Tampa, FL ranges from $105,500.00 to $175,900.00.Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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