SENIOR UX WRITER - LOWER FUNNEL SENIOR UX WRITER
Experience Design
THE OPPORTUNITY
We're looking for an experienced Senior UX Writer to join our Experience Design team in Zaragoza.
Lower Funnel
In the Lower Funnel area, we provide a seamless, personalised and transparent buying and post-sales experience for adidas customers. We understand that people's time is precious, and we aim to reduce the mental effort required when shopping and seeking support.
This role will be focussed on the Consumer Services part of our post-sales Experience team, designing, and creating experiences for our chat support and agent experience.
Your key responsibilities:
Own the UX writing process end-to-end: from identifying opportunities, exploration, research, and validation to execution and managing the localisation process
Work closely with product teams to identify new opportunities for iteration and experimentation
Collaborate with cross-functional product team members across Design, Research, Product, Engineering to form a holistic UX approach
Create and execute on a strategic level, leveraging consumer insights and data but also getting hands-on and granular with the details
Coordinate closely with language specialists to bring their market-specific knowledge to our UX process
Gain a deep understanding of our users; combine consumer insights, trends, and behaviours
Shape the language, dialogue, and personality of our digital assistant to ensure it effectively supports adidas customers
Collaborate with UX designers to align conversational content with adidas brand guidelines
Analyse and enhance the digital assistant's voice and tone, continuously improving its responses
Develop & prioritize flows and templates to solve consumer queries in the most effective way
Who we're looking for:
Our UX writers are passionate, outspoken advocates for our users' needs and aren't afraid to shake things up. We want confident innovators and experts who can help mature our practice and create delightful experiences that feel distinctly adidas.
You're a good fit for the role if:
You've got 5+ years' experience UX writing within product teams
You're currently a UX Writer, Content Designer or Conversation Designer who works in English
You have knowledge or experience with digital assistants and customer support interfaces
You're most at home in an agile/Scrum environment
You're comfortable using Figma, Sketch and Miro
You can work independently, but you're also a collaborative and effective communicator, comfortable presenting complex topics and decisions to team members and stakeholders at all levels
You have experience with coordinating localisation for global audiences
You understand and champion accessibility and inclusivity best practices throughout the user journey
You can source, interpret, and implement feedback and insights into your content design decisions
You understand conversational fundamentals like turn-taking, cooperation, managing cognitive load, and using appropriate tone and rhythm
Bonus points if you:
Are an expert with experimentation and research; you can test, validate, and iterate on your solutions
Have experience writing for global products (international audiences, multiple languages, etc.)
This role isn't for you if:
You prefer working independently, as our UX writers collaborate closely with designers, product owners, developers, and other specialists.
A fast-paced, agile environment isn't your natural habitat.
Note: We believe in healthy work-life balance. Our organisation, team, and approaches are always evolving as we learn and grow together toward our shared ambitions.
ABOUT US
At adidas, we believe that through sport, we have the power to change lives.
Our ambition is to be the best sports brand in the world and with that comes plenty of challenges. We thrive on solving these with the imagination and experience of our incredible teammates.
Our team and our work are driven by inclusion and diversity. Here, you'll find people from all over the world, valued for their experience, origins, and perspectives.
WHAT YOU'LL GET
You'll get to work in a fast-moving environment and create solutions for our global website, seeing your work make an impact.
In addition, when we asked our teammates for their favourite things about life at adidas, they said: the collaborative and supportive culture, the amazing team, the sense of pride and purpose in their work. You'll get all that, plus:
Generous employee discount on our brands
Fitness activities
Opportunity to work for a truly global, multicultural team
HOW TO APPLY
Please note: though our teammates hail from all corners of the world, our working language is English, so this is a requirement for all roles.
Hit 'Apply' and submit your CV along with a portfolio or samples of work that showcase your UX Writing or Content Design expertise. Please ensure all your work is presented in English.
If you're a good fit for the role, we'll reach out to chat.
International relocations are not supported for this position. Candidates already located in-country can enjoy the advantages of a flexible remote work environment (within Spain) combined with the amazing onsite facilities and culture.
