.At Preply, we are unlocking human potential through learning. We believe learning with a great tutor is life-changing. That's why we match online tutors from across the globe with learners and empower them to create live language classes with AI-powered tools and learning materials. This is how we deliver progress, create engagement and keep our global community of learners motivated. So far, over 32,000 tutors have given more than 15 million lessons to learners from over 175 countries. Meet the team: As a product team, our goal is to improve the life of our students and our tutors, drive amazing learning outcomes for our learners and enable our tutors to financially thrive through the platform. And we want to do this all while generating business value for Preply so we can help even more people! We strongly believe that we can't achieve business success without our students' and tutors' success. You will join the growth tribe, where we believe that long-term learning commitment starts with a great connection. That's why we aim to attract more learners and tutors to the platform, create personalized connections between them and make the start of the learning easy and exciting. What you'll be doing: You will be owning the product led growth strategy and execution, aiming to further diversify our acquisition channel mix towards free channels as well as driving virality and word of mouth about Preply. Craft a Dynamic Referral System: Design novel initiatives and create unique reward mechanisms for student-to-student referrals, as well as innovative ways for tutors to invite new learners. Spearhead different types of referrals tailored to our users' needs.You will drive powerful entry-points and evolve our payout Strategies. Find innovative ways to involve and collaborate with the end users:Most successful PLG strategies find creative ways to bring in end users into the product (think figma, miro, dropbox and more!). Ignite Shareable Moments:Trigger share-worthy moments throughout the user lifecycle and within the discovery funnel. Understand deeply the inner workings of our learning / AI products to uncover viral-worthy content, and create memorable instances that users can't help but share with their network. Build empathy for our tutors & learners: Talk to our tutors & learners to understand their deepest problems and needs. Combine that with market research to identify areas of growth and opportunity. Be an owner: Own features end-to-end including defining product requirements based on deep customer empathy, driving execution, making thoughtful product decisions and sharing insights and results throughout the company. Be biased for action: Balance strategy and developing conviction with quick and lean hypotheses testing to launch MVPs and iterate based on usage and feedback. Be data driven: Analyze and make nuanced use of data through our in-house tools to evaluate the business impact of new features and experiences
