.The role of a senior Product Marketing ManagerCanonical has delivered secure open source to millions of users and enterprises. We're looking for a Senior Product Marketing Manager who will be responsible for developing marketing strategy and go to market plans at a global level for our portfolios. This is a hands-on, multi-disciplinary and dynamic position, requiring close collaboration with the product and engineering teams, content team, sales teams, as well as other marketing functions... all in support of Canonical's growth.The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing. They prefer to work in an environment that emphasises ownership of campaigns, collaboration, learning, curiosity and a drive to continually improve oneself / the team / the organisation. They love to problem solve, get hands-on, experiment, measure and use automation to make daily life easier.This role sits in the marketing team reporting to the product marketing lead.Location: This role will be based remotely in the EMEA region.What your day will look likeBe responsible for go-to-market planning and execution for one of Canonical's portfolios.Lead on content dissemination, campaign development and planning for product launches.You will lead on the development of compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journeyConceiving and executing customer base communications and marketing programs to upsell and cross sell into our large base of customersCollaborating with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnelsWork with other teams to plan event, webinars and support paid and social media promotionCreate and execute content strategies that drive product interest and adoption with relevant target audiencesMonitoring the competitive landscape to define product positioning that differentiatesMentoring junior product marketing managers on marketing planning and execution.What we are looking for in youExperience in a product marketing function for enterprise IT products (SaaS experience preferred)Passion for open source and product marketingStrong inter-personal management skills.Proven analytical skills, able to assess opportunities and make decisions on ROI/advantages of programs & investments.Appetite to deliver strong results and innovation.Growth mindset - someone who is not afraid to think big and take on risk.Willingness to roll up their sleeves.Exceptional verbal and written communication skills.Ability to work and thrive in a self-starter, fast-paced and changing environmentLove for diverse work assignments and the opportunity to try new approachesPassion for mentorship and supporting more junior members
