Sr. Business Analyst Salesforce Data CloudJob ID388941BRApr 12, 2024SpainAbout the RoleLocation: Barcelona (Hybrid)Novartis is unable to offer relocation support for this role: please only apply if this location is accessible for you.The Senior Business Analyst Salesforce Data Cloud is responsible for providing technical expertise and support for the Salesforce Marketing Cloud Personalization product team and partnering with the Marketing Automation US team to design and implement tech solutions to enable campaigns and journeys that drive customer engagement and personalization at scale to improve customer experiences and brands outcomes.Your responsibilities include, but are not limited to:• Drive forward thinking and innovation within business w.r.to tech driven business capabilities and processes, leading conversation with consulting approach together with other Data, Digital & IT functions and partner with Business to drive Business transformation via technology, co-own transformation outcomes.• Create technology business cases and investment plans, pricing out solutions with respect to internal and external resources, licenses for software, training, application security testing, ongoing operational costs, etc. Partner with finance, procurement and other internal teams.• Measure and drive business value of transformation initiatives underpinned by Marketing Automation Products, improve the 'ease of engagement' with DD&IT for the business and function as key business partner for business continuity.• Articulate the voice and priorities of the customer, define the vision, roadmap, and goal of the Product, identify, and prioritize features to be delivered through the Product Backlog and ensure that the Development Team understands items to the level needed.• Cooperate with the Product Line Manager and Product Manager to determine the resource requirements to support the product roadmap.• Collaborate with the Product Manager and the Scrum Master on a regular basis, help define feature acceptance criteria and test cases, act as the primary liaison with the end customer and business sponsors and deeply understand the business strategy and communicate it effectively to the development team.• Attend daily scrums, release planning and retrospective meetings, facilitate demos and customer feedback sessions, help define feature acceptance criteria and test cases, assist with grooming the feature backlog, participate in solution design and delivery.• Ensure solutions meet business and/or customer needs throughout the product lifecycle and identify methods to improve current team processes and quality standards.Diversity & Inclusion / EEOWe are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.Role Requirements• Bachelor's degree in computer science, information systems, or related field• 5+ years of experience years of experience working with Salesforce Marketing Cloud Personalization or similar marketing automation platforms.• Excellent communication and negotiation skills.• Understanding of Marketing automation - Knowledge of email marketing best practices, regulations, GDPR compliance, etc.• Experience working with HTML, CSS, and JavaScript.• Experience with data integration and management (e.g., data extensions, API integration, MuleSoft, SQL).• Salesforce Marketing Cloud Personalization certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Consultant and MCP)• Overall knowledge of Salesforce MarTech stack (including Salesforce Data Cloud / CDP) preferable.• Experience on US marketing, supporting life sciences company preferable.• English Proficient.Why Novartis?766 million lives were touched by Novartis medicines in 2021, and while we're proud of this, we know there is so much more we could do to help improve and extend people's lives.We believe new insights, perspectives and ground-breaking solutions can be found at the intersection of medical science and digital innovation. That a diverse, equitable and inclusive environment inspires new ways of working.We believe our potential can thrive and grow in an unbossed culture underpinned by integrity, curiosity and flexibility. And we can reinvent what's possible, when we collaborate with courage to aggressively and ambitiously tackle the world's toughest medical challenges. Because the greatest risk in life, is the risk of never trying!Imagine what you could do here at Novartis!Why Novartis:Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients' lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-cultureJoin our Novartis Network:Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network#J-18808-Ljbffr
