Position title : Trade Marketing Specialist / Especialista en Trade Marketing - Spontex
Location : Barcelona, ES
Reports to : Iberia Marketing Leader
Contract type : Permanent, full-time, hybrid working system
Your Role & Team in a Nutshell As Trade Marketing Specialist you will craft data-driven compelling stories to boost category growth and manage sales and marketing efforts across various distribution channels (incl. Food / Drug / Mass).
Your goal is to enhance market penetration and sales volume by integrating channel insights into our trade marketing and sales strategies.
Working with the sales team, you'll help drive profits by adapting brand and trade strategies for our customers and channels for brands Spontex, NUK and others.
You will be part of a five-person Marketing Team in our Barcelona office.
We will help you achieve your goals and develop by providing regular feedback and access to online training courses.
Your Key Responsibilities : Category & Shopper Insight : Utilize syndicated and panel data to guide sales strategies, optimize product assortments, and share best practices in category management.
Data Analysis & Reporting : Define categories, maintain product hierarchies, and provide strategic direction using data analytics.
Multi-channel Expertise : Analyze channel dynamics, monitor market trends, and understand differences in online and in-store shopping behaviors.
Channel Strategy Development : Set channel priorities, contribute to strategies for specific channels / customers, and develop profiles based on competitive intelligence.
Business Plan Support : Assist in creating commercialization plans aligned with strategy, support sales plan execution, and implement channel best practices.
Line Review Assistance : Support sales teams in preparing for line reviews and report relevant business data.
In-Store Activation : Collaborate with the Brand Activation team to set objectives and plan activities.
New Product Launch Support : Aid in product launch and merchandising, and execute channel-specific launch tactics.
Other : Provide product mix recommendations, collaborate with S&OP for forecast accuracy, manage SKU issues, and oversee the Brand Activation Budget.
What You'll Need
Minimum : Proven experience working with a Consumer-Packaged Goods (CPG) company (Channel Management, Trade Marketing, Shopper Marketing, Field Merchandising, Category Management, Marketing, Sales or related position)
Bachelor's degree (emphasis in business / marketing or related field)
Very good command of MS Office, especially Excel and PowerPoint, familiar with MS SharePoint
Familiarity with syndicated data, measures and software (e.g., POS, NPD, Nielsen / Nitro, IRI, Consumer Panel, Spectra, ECRM or Market Track, XP3, etc.)
Fluent in Spanish and English (written and spoken)
Willing to travel up to 10% of time
Your advantage : Multi-channel experience and success in engaging with major retailers would be a strong asset.
Strategic thinker with very good analytical skills
Self-starter with ability to manage multiple projects simultaneously
Proactive, communicative, creative and organized
What You Gain Newell Brands has a strong footprint in the EMEA region, with several thousand employees spread over many corporate offices and manufacturing facilities.
You might recognise some of our iconic brands, like Parker, Sistema, Spontex , Crockpot, NUK , Coleman, and Yankee Candle, to name a few.
Join us and benefit from : Flexible hybrid working system (on average 3 days in the office and 2 days at home p.w.)
Unlimited access to LinkedIn Learning 17,000+ courses for your professional and personal development
Corporate Citizenship Philosophies environmentally sustainable and socially sensitive business practices
Discounts on some of our products from brands Parker, DYMO, Sharpie, Contigo, and others
Employee Referral Program an opportunity to get a bonus Global Service Anniversary Program recognition of milestone service anniversaries and birthdays
Give@Newell paid time-off for charity activities dedicated for local communities right where you live / work
Access to Employee Resource Groups that foster Diversity, Inclusion & Belonging
Core Values : Integrity, Teamwork, Passion for Winning, Ownership, Leadership
Are you interested?
If so, please click on Apply Online on this site and upload your CV in English.
If your application is shortlisted, our recruiter will invite you for an initial phone interview.
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