More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe's leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.
Job Description The local Social Media Manager is part of the local Sales Team and is responsible for the brand awareness, acquisition and retention of customers and local community management. Focusing on increasing reach, engagement and the development of our follower base by planning, implementing and evaluating social media activities as well as developing influencer relationships.
Key responsibilities: Develop social media plans according to zooplus brand guidelines and continuously execute, monitor and improve our local social media strategy Monitor social media performance, analyse key metrics, and provide regular reports to track engagement, follower growth and brand reputation Responsible for the conception and development of local social media content as well as local social media - and influencer campaigns, competitions etc. Implementation of centrally steered content and campaigns. Close cooperation with local campaign teams on planning and execution of local and central campaigns Plan and execute innovative storytelling in relevant social media channels and help building a social media love brand: create social media content that inspires people to share Ongoing identification of social media trends, competitor activities, platform updates, and industry developments Respond to comments, messages, and mentions promptly and professionally. Being an advocate for the company in social media spaces, possibly in cooperation with Customer Care level 3 manager Identify relevant influencers for zooplus. Acquire and integrate them into the zooplus brand communication and build solid relationships with them, directly or through agencies Identify potential negative publicity or crises on social media or communities and apply effective conflict resolution principles to mitigate issues Monitor local communities such as pet forums, niched media and company / product review pages Build relationships and co-ordinate collaborations with local charities, breeders and shelters and build local social media campaign around our charity activities Qualifications University degree in Economics, Marketing, Digital Media, Communications or related fields?5 years of relevant work experience within the area of Social Media, Communications or Online Marketing A strong sense for Social Media Content and Online Storytelling paired with an affinity for numbers and very good analytical skills? Social Media / tech savvy with relevant knowledge of latest Social Media and E-commerce trends, Social Media platforms and multi-social posting programs Ability to find creative solutions, as well as a high level of initiative and reliability? Clear and effective written and verbal communication skills, strong interpersonal skills?and a goal-driven as well as team-oriented working style Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution Possesses great ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues Proficiency in English. Native Spanish. Portuguese could be a plus. Flair for creativity and and graphic design Socia media savvyness & passion for digital marketing trends Additional Information With more than 1,000 passionate professionals located across 10 European offices, we believe our success comes from working together and leveraging our international strengths. Expect to work in a hybrid environment, collaborating with colleagues in different locations remotely.
Our benefits:
20% discount in our zooplus shop
Internal and external training
Team events
#LI-Hybrid?? 28 Annual Vacation Days
Private Medical Health Insurance
? Hybrid working model (up to 40% remote)
Want to know more? Learn more about who we are and what we do and visit our LinkedIn company profile.
zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.
